Agency’s main editorial, where Thiago Patriota uses his own voice to connect marketing and creativity with the questions of everyday life. Stories, cultural references and personal reflections open a conversation about work, society and how we choose to act in the world.
Issue.09 minRow Your Boat, Sailor.
Agency. Your New Free Marketing Consultancy
Explore how marketing autonomy can help businesses face a crisis through a fictional story of an agency fighting to protect its place at the table, alongside reflections on creativity, emerging technology, culture, and the references that inspire action.
Issue.17 minI Owe You an Apology.
You might be furious, but let me explain.
Explore the tension between efficiency and ethics through an apology to subscribers and reflections on logic, reason, and critical thinking in a changing world.
Issue.211 minImpressed.
Not in the way you are thinking.
Explore what it means to make an impression through printing, advertising metrics, and storytelling as ways to communicate your presence in the world.
Issue.312 minDesign in Crisis
To care for design or not care for design? That is the question.
Explore design’s role in culture and communication through its underlying intentions, the price of aesthetics, and the choices that make a message clear.
Issue.414 minLeadership in Crisis
Heroes are nowhere to be found. Get your cape right here, leader.
Explore leadership through a fictional emergency and the metaphor of a finger pointing at the moon, questioning how people build a shared vision.
Issue.57 minCoffee Machines in Crisis
The novelties of today, are the commodities of tomorrow.
Explore perceived value through a conversation about coffee, examining how branding and storytelling can transform the meaning of an everyday product.
Issue.611 minTime & Consumer Psychology In Crisis
It's 2023. How do people think? How do clocks ticks?
Explore consumer behavior through ideas about time, nihilism, and liquid modernity, asking how brands can offer something solid in an unstable world.
Issue.719 minEconomy in Crisis Pt.1
A necessary guide for an uncertain economy.
Explore the economic backdrop of Agency through ancient Athens and a historical snapshot of US growth, inflation, employment, and consumer confidence in 2023.
Issue.811 minCopywriting for Crisis
Fighting for your future, one word at a time.
Explore the power of words through creative expression and the language of vision, mission, values, and ethics that gives a project direction.
Issue.910 minMetareality
What is a reality that is meta?
Explore digital identity and imagined worlds through the distinction between metaverse and metareality, your digital counterpart, and the possibilities of videogames.
Issue.1014 minNumbers
Numbers are science, but science is a human endeavour.
Explore independent thinking through empiricism, the Enlightenment, and questions about authority, connecting philosophical inquiry to Agency’s next steps.
Issue.1112 minA Catalyst for Economy
Right in front of our eyes.
Explore the author’s proposal for economic change through natural resources, intangible assets, carbon credits, and the challenge of responding to the climate crisis.
Issue.1212 minSemiotics
A pinch in your eye.
Discover semiotics through an animal fable and the observation of a flower, exploring how signs, attention, and interpretation shape our understanding.
Issue.1313 minAûsub
An uknown word for a known feeling.
Explore love through the story of Blancheflor, philosophical reflections, and the Greek vocabulary that reveals different ways of understanding affection.
Issue.1420 minZephyr
A gentle breeze of wind and music. 🌬️🍃
Explore the space between objective reality and personal meaning through music, cultural references, and the unexpected paths by which songs reach an audience.
Issue.157 min10.000 Impressions
and 302.800 characters later...
Celebrate Agency’s first two months through reflections on writing from lived experience, the responsibility of words, and the meanings we inherit and question.
Issue.1612 minGandolfini
Even a broken clock is right twice a day.
Explore heroes, villains, and mortality through James Gandolfini’s legacy, Tony Soprano, and the television storytelling that made their impact endure.
Issue.176 minSportsmanship
Playing within the spirit of the game.
Explore sportsmanship through fair play, the white card, and determination, asking what the values of a game can teach us beyond the field.
Issue.186 min20.000 Impressions
and 94.583 words later...
Explore Agency’s growth through startup lessons, product-market fit, and the conviction needed to turn a founder’s vision into a project people value.
Issue.196 minFlusser
The philosophy of media.
Explore the future of writing through Vilém Flusser’s ideas and reflections on expression, technique, and finding what you have to say.
Issue.209 minTruth?
What is the only question one needs to make?
Explore truth as an ongoing practice through three invitations: tell it, question it, and share it while examining your own assumptions.
Issue.212 min1.000 Followers 🎉
A following worthy of celebration.
Celebrate a community milestone through reflections on digital audiences, the scale of follower counts, and the people behind the numbers.
Issue.225 minYou are a Catalyst
Igniting your pistons for 2024.
Explore your capacity to spark change through the metaphor of a catalyst, connecting personal initiative with Agency’s plans for a new year.
Issue.238 minA Brazilian Model?
The lightweight philosophy of the ludic worldview.
Explore a proposed Brazilian model through dreams, the playful spirit of Homo Ludens, and reflections on keeping imagination alive in adulthood.
Issue.2414 minBoiling Red Cobalt
And the lowest point of our global supply chain.
Explore the human cost of cobalt through the Shabara mine, accounts of exploitation, and questions about corporate power and the supply chains behind technology.
Issue.2513 minInterfaces as Cosmology
Thoughts of chronic empathy from crafting digital experiences.
Explore interfaces as expressions of a worldview through cosmology, familiar digital screens, and the role of empathy in connecting different experiences.
Issue.2610 minPharmakon
The only cure you will ever need.
Explore the paradox of pharmakon through writing, memory, and remedies, considering how the same tool can both help and create a loss.
Issue.2713 minThe Roman Empire
The Rise and Fall of the Roman Imperium (in a nutshell)
Explore the rise and fall of the Roman Empire through its history, culture, and a visual anatomy of Roman civilization.
02/4 publications
Research
A space for staying with a question long enough to see it differently. Research brings together concepts, references and investigations into technology, culture and human behavior, inviting the reader to examine the connections behind what seems familiar.
Research.08 minTechnosapiens
The advent of technocentric communication.
Explore humanity’s relationship with technology through fire, culture, and the knowledge that transforms both society and its collective imagination.
Pesquisa.19 minPermeabilidade
Uma investigação sobre afeto, observação e os limites do "Penso, logo existo"
Explore the proposed principle of permeability through a study connecting affect, observation, consciousness, and the construction of scientific knowledge.
Pesquisa.231 minAyahuasca: o que é, origem, preparo e feitos da medicina sagrada
Da tradição ancestral à ciência, uma jornada pela medicina sagrada da Amazônia
Discover ayahuasca through an opening tale, its Amazonian origins, preparation rituals, reported effects, and the research and responsibilities surrounding its use.
Pesquisa.3Economia da Singularidade
Explore how generative AI transforms the economy and the creation of meaning, connecting technology, ontology, and communication.
An invitation to look beyond appearances and understand the decisions that give form to an experience. Through visual language, interfaces and practical examples, this series connects design fundamentals with the way people see, interpret and use what we create.
Design.012 minBeyond the Surface of Forms
The starting point of your design career.
Discover design beyond aesthetics through semiotics, information consumption, and examples of how creative logic bridges gaps in understanding.
Design.113 minPixels, Colors and Screens
Learn the difference between raster and vector graphics.
Understand raster and vector images through pixels, color, resolution, and geometry, with examples that connect technical choices to everyday design work.
Design.212 minDemystifying UX/UI Design Pt.1
The past and present of a design field from the future.
Explore UX/UI through Aurora’s fictional predicament and a journey across users, consumers, human-machine interaction, and the disciplines behind interface design.
Design.315 minThe Disciplines of Design
The fields and roles of contemporary design.
Discover the roles of creative directors, product designers, motion artists, and other specialists through a guide to design careers and fields of practice.
Writing as a way to discover an idea, give it shape and make it reach someone else. With theories, observations and examples of storytelling, the series explores the craft behind a sentence and the relationship between imagination and the reader’s attention.
Writing.110 minThe Titanic Theory
Superpowerdom for your words.
Explore a storytelling framework built around the Titanic’s ship, captain, clock, and musicians to reflect on voice, technique, and reader engagement.
Writing.212 minAphorisms
How to craft knowledge in a nutshell.
Discover how brief statements can carry lasting ideas through reflections on wisdom, intelligence, and the craft of aphoristic writing.
06/11 publications
Interviews
Conversations with creative people about the paths, choices and references behind their work. Each interview makes room for another perspective, bringing the reader closer to the processes and lived experiences that a finished project rarely reveals.
Creative.17 minAmanda de Andrade
A truly captivating voice for your next project.
Meet Amanda de Andrade through a conversation about voiceover, music, sound, and the academic and creative choices that shaped her career.
Creative.26 minCarolina Justus
An upload of elegance to your next project!
Meet Carolina Justus through her academic journey, work in communication and branding, and experience developing brands within her own family’s businesses.
Creative.312 minHigor Gomes
A healthy obsession for your next project!
Explore Higor Gomes’s creative path through streaming, audience building, and the dedication to craft that connects entertainment with marketing.
Creative.410 minGabriele Lodis
A spark of youthful enthusiasm for your next project.
Meet Gabriele Lodis through music, album artwork, and her journey from graphic design toward purposeful, accessible user experiences.
Creative.511 minPietro Verona
A frenzy of creativity for your next project.
Discover Pietro Verona’s approach to industrial design through his education, product projects, and the process of turning a creative identity into practice.
Creative.68 minSuelen Viana
A true creative analyst for your next project.
Meet Suelen Viana through architecture, academic research, and entrepreneurship, exploring how different forms of design become tools for communication.
Creative.78 minPedro Sampaio
A Product Design titan for your next project.
Explore Pedro Sampaio’s international design career through graphic design, user-centered practice, and the challenge of communicating product decisions.
Creative.89 minKeith Romanowski
Lens of perfection for your next product.
Meet Keith Romanowski through product photography, creative collaboration, and the attention to light and detail that brings packaging and brands into focus.
Creative.910 minLunna
A sentient heart for your next project (or tattoo).
Explore Lunna’s artistic world through tattoos, learning, and a creative practice that questions labels and conventional ideas of professional success.
Creative.106 minPunkGPT
A Machine for Your Next Project?
Meet the fictional PunkGPT in a satirical interview that plays with AI personalities, creative capacity, and the expectations surrounding intelligent machines.
Creative.1120 minThiago Patriota
A creative director for your next project.
Meet Thiago Patriota through Amanda de Andrade’s playful interrogation about childhood, artistic influences, writing, and the convictions behind his creative work.
07/2 publications
Archetypes
A journey through symbols and stories that return across cultures. The series explores the meanings carried by figures such as the phoenix and hannya, tracing how myths and archetypes become references for understanding and creating.
Archetype.09 minPhoenix
The power of cyclical rebirth.
Explore the phoenix through a fictional classified mission, its mythological origins, and the symbolic and narrative possibilities of renewal through fire.
Archetype.113 minHannya
The fury, sorrow and wisdom of a hurt female heart.
Discover Hannya through a fictional encounter, Japanese theatrical tradition, and an exploration of the mask’s emotional symbolism and storytelling possibilities.
A pause around words that deserve a second reading. Starting with a quotation, each publication explores the person, the context and the ideas around it, turning a brief phrase into a conversation about how we think and live.
Quote.17 minJobs
"Stay hungry, stay foolish."
Revisit Steve Jobs’s invitation to stay hungry and foolish through reflections on curiosity, discomfort, and the willingness to keep learning.
Quote.210 minSenna
"To win without taking risks is to triumph without glory."
Explore risk, victory, and glory through Ayrton Senna’s words, sporting metaphors, and the choices that give achievement its meaning.
Quote.37 minBruno
“Time is the father of truth; its mother is our mind.”
Explore Giordano Bruno’s reflections on truth through time, the mind, and the challenge of distinguishing meaningful knowledge from the noise around us.
Quote.47 minWatts
“Stop measuring days by degree of productivity and start experiencing them by degree of presence.”
Reflect on time, productivity, and presence through Alan Watts’s words and an examination of how measurement shapes our everyday lives.
Quote.511 minHemingway
“A man can be destroyed but not defeated.”
Explore the difference between destruction and defeat through Hemingway’s writing, human resilience, and the blind spots created by excessive pride.
Poetry and experimentation in dialogue with people whose ideas and work left a mark on the world. Each piece takes a freer path through memory, feeling and cultural references, inviting a slower, more intuitive kind of reading.
Zephyr.010 minFreire
Brute Technocentric Autonomy. (w/ some Sway.)
Discover a poetic tribute to Paulo Freire through experimental writing, music, and a letter that connects education with the courage to speak.
Zephyr.18 minKazantzakis
Humanist Gnostic Soul Wings
Meet Nikos Kazantzakis through poetic experimentation and reflections inspired by Crete, literature, and the restless spirit of his work.
Zephyr.218 minBennington
Nu-Metal Keys for Slavery Shackles. (And a letter for my president)
Explore the meaning of legacy through Chester Bennington’s music, a personal tribute, and an open letter addressed to Brazil’s president.
Zephyr.310 minLula
Sonhos de Metalúrgico em Aço Presidencial
Explore a poetic tribute to Lula alongside a portrait of his personal and political journey, social programs, and the author’s reflections on respect.
Small starting points for larger questions about creativity and human experience. With accessible reflections, the series returns to foundations that are easy to overlook and offers a way into the ideas explored across Agency.
Basics.15 minCure
Let's have a conversation on healing through creating your own solution: How Creativity Heals Wounds + Invitation for Meeting in Portuguese
Explore creativity as a path through burnout in Amanda de Andrade’s personal account of habits, nature, and reconnecting with expression.
11/1 publications
Whispers
A quieter space in the archive, for thoughts that unfold through attention rather than urgency. These intimate reflections explore perception, belief and creativity, leaving room for readers to make their own connections.
Whisper.03 minPlacebo
Time doesn't heal; it calcifies.
Enter Raquel Rosa’s reflective writing through questions of pain, memory, and the search for words that make inner experience shareable.
12/2 publications
Podcasts
Stories that find another rhythm when told aloud. Through tales, symbols and lessons in storytelling, these publications invite the reader to listen as well as read, exploring how voice and imagination bring a narrative to life.
Tale.15 minThe Finger and the Moon
A tale about leadership.
Explore leadership and shared vision through an audio story inspired by Issue 4, bringing oral storytelling and the metaphor of the moon together.
Tale.28 minNature's Masterpiece
A tale about semiotics and beauty.
Discover a friendship in the Amazon through a story about a flower, contrasting perspectives, and the ways beauty reveals itself to attentive observers.
13/2 publications
Keynotes
Agency’s ideas in conversation with an audience. The series brings together presentations and lectures, connecting the questions raised in a shared room with reflections on creativity, marketing and the practice of communicating.
Keynote.04 minUniamérica
Agency in the real world!
Explore lessons from a UX design keynote through an international project story and reflections shared with students beginning their design careers.
Keynote.13 minUnioeste
Agency in the real world!
Discover the launch of Farewell, Aurora at Unioeste through reflections on writing, literature, and the years of communication work behind the novel.
Every channel changes the way a message is received. This series examines communication media and their possibilities, looking at how format, attention and context shape the relationship between a brand and the people it reaches.
Medium.18 minEmail
Respectfully,
Rediscover email through a letter to the reader and a project-letter example that explores the inbox as a tool for communication and collaboration.
15/9 publications
The Orange Book of Marketing
The Orange Book of Marketing, read one chapter at a time. A continuing exploration of creativity, entrepreneurship and the human side of business, where each chapter adds another perspective on how ideas turn into action.
TOBM.19 minIntroduction
Why is marketing important for society?
Enter The Orange Book of Marketing through an invitation to embrace your inner artist and turn creative ideas into commitments that exist beyond the mind.
TOBM.217 minThe New CEO of Your Own Life
"With great power comes great responsibility" said Uncle Ben.
Explore personal autonomy through responsibility and the financial, moral, and emotional debts that shape our decisions and capacity to act.
TOBM.39 minA Rare Plant Called Dream
Understanding your own meaning of sacredness is crucial to understanding yourself.
Explore the meaning of the sacred through everyday attachments and the personal values that give dreams a place to take root.
TOBM.58 minA Weird Skill Called Creativity
Taming your own creativity once and for all.
Explore creativity through changes in perspective, gaps within a problem, and the empathy that makes it possible to imagine different solutions.
TOBM.610 minAnother Brick in The Wall
Making your authenticity prevail.
Question the relationship between artists and creatives through authenticity, the courage to share ideas, and the search for a distinctive way of seeing.
TOBM.73 minA Slim Letter in a Tight Book
A message in a bottle.
Discover a letter that blends solemnity and poetry to reflect on collective effort, manufacturing, and the vision of a society changed by creation.
TOBM.87 minThe Golden Ratio
A proportional creation.
Explore the golden ratio as a creative metaphor through value, proportion, and the balance between each part of a work and its overall purpose.
TOBM.96 minPicasso's Napkin
The best designers are artists.
Explore the price of creativity through the story of Picasso’s napkin and questions about experience, artistic uniqueness, and professional self-worth.
TOBM.104 minExecutive Artists
Artistic Businessmanship
Explore how artistic experimentation and executive discipline can coexist through the author’s struggle to unite authenticity, organization, and the execution of ideas.
A closer look at the choices behind a finished project. Through design systems and brand work, each case makes the process visible: the problem, the reasoning and the decisions that help a complex experience feel simple.
Case.011 minBaseline Design System
Making the Complexity of sport feel simple.
Explore the Baseline sports app design system through its visual identity, token architecture, sprint workflow, and the challenge of making complex experiences feel simple.
17/1 publications
Analysis
Critical essays that stay with uncomfortable questions about society and relationships. The series examines arguments, cultural patterns and competing perspectives, inviting the reader to follow the reasoning and form an independent view.
Análise.037 minDinâmicas do Dano: Relações Heteroafetivas
Comentários sobre a vantagem feminina no domínio do dano.
Explore a commentary on scientific research into harm in heterosexual relationships, bringing gender, equity, and human behavior into a discussion grounded in selected passages.
18/1 publications
Projects
Ideas taking shape as products, brands and creative initiatives. Each publication introduces a project and the thinking that moves it forward, connecting the initial question with the work of making something real.
Projeto.09 minAstro
Um banco digital para artistas.
Discover Astro through a proposal connecting Brazilian art, a product narrative, seed fundraising, and a roadmap for building a shared creative future.