Person
Amanda de Andrade
Arts, Music & Media
Brand & MarketingWho is Amanda de Andrade in the Agency editorial?
Amanda de Andrade, interviewed in Creative.1 of the Agency editorial, is a voice-over artist and music producer who was a professional classical guitarist until her twenties. She took up voice-over in 2015, at her husband's suggestion, when she needed a way to develop herself from home, and learned audio engineering to pursue the sound she had in mind. The edition counts more than 720 projects delivered. She argues that a brand is heard before it is understood, so it needs a sound identity as well as a visual one.
In short
Creative.1, published in April 2023, opens the interview series of the Agency editorial with Amanda de Andrade. She says she was born in Brazil, speaks Brazilian Portuguese and American English at a native level, was a professional classical guitarist until her twenties and started working with music production and voice-over in 2015. She names clients she is allowed to mention, among them Uber, Itaú Bank, Nike, Radio BBC and Mercado Livre, and chooses as her most technically difficult project a game character called Anna, voiced in English with a light Brazilian accent for a Korean game developer. Her portfolio in the edition shows work for Team Liquid, SAP and WWF. She appears in two other editions under her first name: a caption in the feedback mural of Issue.3 about a voiceover artist, and Creative.11, where she signs as Amanda and interviews the author.
Key facts
- How does the author introduce Amanda de Andrade?
- In Creative.1 he calls her a friend and colleague in past projects. He says they met in 2022, when he was looking for someone to give a voice to the protagonist of his book, and that the quality of her voiceovers started their first collaboration.
- What does she say about voice and brands?
- She says marketing teams discuss brand voice mostly as copywriting and forget sound identity. Her argument is that sounds reach people before verbal language does, so "brands are heard before they are comprehended".
- Which projects does her portfolio in Creative.1 show?
- Three: the animation Uma Única Onda for the eSports team Team Liquid, the voice-over design for the SAP S4/Hana Cloud product presentation, and a series of videos for the 2023 WWF Earth Hour campaign, A Maior Hora do Planeta.
What does Amanda de Andrade tell in her Creative.1 interview?
She says she started playing with her voice as a child and was a professional classical guitarist until her twenties. Before deciding to study music professionally, in 2011, she thought she would be a scientist, while everybody around her expected a doctor. At 17 she passed the entrance exams of eleven public universities for medical school in Brazil and left in the first week to study classical music. She later left the conservatoire as well and describes her path as self-taught. In 2015 she began working with music production and voice-over, and learned audio engineering to reach the sound she had in mind.
About her work she says she has lost track of her clients and that non-disclosure agreements keep many projects unnamed. Among those she may mention are Uber, Itaú Bank, Nike, Radio BBC and Mercado Livre. The author counts more than 720 delivered projects in his question. Asked for the most challenging one, she picks Anna, a game character created for a Korean game development company: in English, with a light Brazilian accent, and a vocal design that took two rounds of feedback. On brands, she holds that a voice with the right elements and attributes is crucial, because the audience decides in a millisecond whether to love or ignore a brand.
Where else does the Agency editorial name Amanda?
Creative.1 ends with her portfolio and an offer to Agency readers, and with a summary that links to the interviews that followed. She returns in two other editions, under her first name. The feedback mural of Issue.3, published a month before the interview, carries a caption about Amanda, a voiceover artist passionate about her craft. In Creative.11 the roles are reversed: the introduction says it is not Thiago who is writing, the text is signed Amanda, and the author, now the interviewee, answers her as Detective Amanda.
Source editions
Where this entry comes from in the Agency editorial.