Knowledge base
Topics and concepts
Every concept of the wiki, organised by area and in alphabetical order.
Topic areas
Philosophy & Ethics
Spirituality & Myth
Psychology & Mind
Science & Health
Creativity & Learning
Design
Writing & Narrative
Arts, Music & Media
Brand & Marketing
Business & Organizations
Economics & Finance
Technology & AI
Digital Culture
History & Civilizations
Society & Politics
Culture & Identity
Climate & Sustainability
Play & Sport
All concepts
- 3D Design3D design is the creation of three-dimensional digital models with volume, texture, light and, often, movement. In the Agency editorial, 3D designers are one of the roles…
- AccessibilityAccessibility is the design and engineering practice of ensuring that products, devices, and environments are usable by people of all abilities, including those with…
- Act of ExistenceThe act of existence is the name the author of the Agency editorial gives, in his own philosophical draft, to existing as something one does and answers for, not…
- Action and Non-ActionAction and non-action represent complementary philosophical states governing human agency, existential responsibility, and systemic intervention within the world. While…
- Ada LovelaceAda Lovelace was an English mathematician of the nineteenth century, known for her notes on Charles Babbage's Analytical Engine. The Agency editorial names her three…
- Adam McKayAdam McKay is an American film director and screenwriter, born in 1968, who directed The Big Short (2015). Issue.7 names him once, as the director of that film, in the…
- Adobe IllustratorAdobe Illustrator is the vector drawing program published by Adobe and the standard tool for creating logos, icons and illustrations. In the Agency editorial it is the…
- Adobe PhotoshopAdobe Photoshop is the image editing software that became the standard tool of digital design and photo retouching. In the Agency editorial it stands for the tools of the…
- Aesthetic CurationAesthetic curation is the thoughtful selection, contextualization, and presentation of visual works and cultural artifacts to cultivate discernment. It evaluates creative…
- Aesthetic MasteryAesthetic mastery is the refined capability to orchestrate form, harmony, hierarchy, and meaning into compelling creative work. It is developed through years of…
- Aesthetic-Usability BalanceThe aesthetic-usability balance is a core user experience design principle reconciling visual beauty with intuitive functional utility. It ensures that an interface…
- Agency BrasilAgency Brasil is a global community of creatives and a bilingual research hub on creativity, marketing, and technology. Founded by Thiago Patriota, Agency operates as an…
- Al RiesAl Ries was an American marketing consultant and author, known for the books he wrote with Jack Trout, among them Positioning: The Battle for Your Mind and Marketing…
- Alan WattsAlan Watts was an English writer and speaker known for presenting Buddhism, Taoism and other Eastern traditions to Western audiences. The Agency editorial names him…
- Album Cover DesignAlbum cover design is a specialized visual communication discipline dedicated to translating the tone, mood, and narrative of recorded music into compelling artwork. It…
- AlcibiadesAlcibiades was an Athenian statesman and general of the fifth century BCE, and one of the speakers in Plato's Symposium. Issue.13 names him in its retelling of that…
- Algorithmic CurationAlgorithmic curation is the automated selection, ranking, and distribution of creative works based on predictive mathematical models and engagement metrics. It…
- Amanda de AndradeAmanda de Andrade is a voice-over artist and music producer, the first creative interviewed in the Agency editorial. In Creative.1 the author introduces her as a friend…
- Amanda VicentiniAmanda Vicentini is the author of a work on the theology of Santo Daime cited in Research.2 of the Agency editorial, an edition published only in Portuguese. The edition…
- An Enquiry Concerning Human UnderstandingAn Enquiry Concerning Human Understanding is a book by the Scottish philosopher David Hume, first published in 1748. The Agency editorial takes from it the example of…
- Analog LifestyleAn analog lifestyle is a deliberate way of living focused on physical materiality, tactile crafts, and face-to-face engagements away from digital devices. It seeks mental…
- André KochemAndré Kochem is a creative named once in Creative.5 of the Agency editorial, the interview with the industrial designer Pietro Verona. Pietro credits him as a friend who…
- Andy WarholAndy Warhol was an American artist and a leading figure of pop art. The Agency editorial names him once, in Creative.10, the interview with the AI persona PunkGPT: he…
- Anti-MinimalismAnti-minimalism is an aesthetic and cultural movement that rejects the austere restraint, neutral monochrome, and stark functionalism of orthodox minimal design. It…
- Antônio CostaAntônio Costa is a figure in the origin story of Santo Daime as told in Research.2 of the Agency editorial, an edition published only in Portuguese. The edition presents…
- AphorismAn aphorism is a concise, memorable statement that expresses a general truth, ethical principle, or philosophical observation in very few words. Unlike casual sayings, it…
- Aphoristic StyleAphoristic style is a literary mode of writing composed of detached, numbered, or highly condensed statements that convey complex philosophical ideas with striking…
- AppleApple is the American technology company behind the Macintosh and the iPhone, and one of the best-known brands in the world. In the Agency editorial it is the example of…
- Applied CurriculumAn applied curriculum is an educational framework that prioritizes actionable technical competencies, direct experimentation, and pragmatic problem-solving over abstract…
- ArchetypeAn archetype is a universal, primordial pattern of thought, symbol, or character that recurs across cultures and human mythology. In analytical psychology, it represents…