Character
Don Draper
Brand & Marketing
Arts, Music & MediaWho is Don Draper in the Agency editorial?
Don Draper is the advertising man at the centre of the TV series Mad Men. In the Agency editorial he appears once, in the introduction of Issue.13, where the author quotes one of his lines to show the commercial view of the feeling the edition investigates under its own invented word, Aûsu.
In short
Don Draper is the protagonist of the TV series Mad Men, a creative director of a New York advertising agency in the 1960s. The Agency editorial names him once, in Issue.13. The introduction of the edition plays with an invented word, Aûsu, and quotes a line it credits to Don Draper in Mad Men: that what you call by that name was "invented by guys like me, to sell nylons". The edition writes its own word where the line of the series says love. The quotation is set against a much older view, in which the same feeling is a bridge between the world of men and the world of the gods.
Key facts
- Which work does Don Draper belong to?
- The TV series Mad Men, named by Issue.13 itself, in which he is an advertising creative director.
- Where does the Agency editorial name Don Draper?
- Once, in the introduction of Issue.13, as the author of a line about a feeling invented to sell nylons.
- Why does Issue.13 quote Don Draper?
- To give the commercial perspective on love, the subject the edition hides under the word Aûsu, before going back to much older ideas about it.
Who is Don Draper?
Don Draper is the main character of Mad Men, a television drama about an advertising agency on Madison Avenue in the 1960s. He is the agency's creative director, a man who sells products by selling feelings. Beyond the name of the series, which the edition gives, this identification comes from outside the editions.
How does Issue.13 use Don Draper?
Issue.13 opens by telling the reader that Aûsub is all around us, that it has no single meaning and that it is not a science. The author says he would call Aûsu a bridge. He then brings the opposite voice: someone once said that what you call Aûsu was invented by guys like him to sell nylons, and that was a line from Don Draper, in Mad Men. The edition goes on to the medieval romance of Tristan and Isolde and to Plato, and later notes that investigating love can unravel cultural, historical, spiritual or even commercial perspectives.
Source editions
Where this entry comes from in the Agency editorial.