Person
Pedro Sampaio
Design
Arts, Music & MediaWho is Pedro Sampaio in the Agency editorial?
Pedro Sampaio, a product designer interviewed in Creative.7 of the Agency editorial, says he liked logos since he was little and even drew the logos of imaginary brands. A designer for 11 years, he describes product design as much more than interface skills: you have to know your user, your data, your team and your constraints, own your decisions and know how to communicate all of it. Outside work he collects music: a little over 300 albums, and he counts 58 bands seen live.
In short
Creative.7 is an interview with Pedro Sampaio, a product designer. The author calls him the first personal friend and reference who inspired him, very early in his career, to reach for international horizons, and introduces him as a graphic design graduate with a postgraduate program in User-Centered Design and as a music collector. Pedro says he was 29, born and raised in Foz do Iguaçu, had worked as a designer for 11 years, graduated from Universidade Positivo in 2018, moved to San Francisco in early 2020 and was a Product Designer at Realtor.com, which acquired the startup UpNest in 2022. He also explains how he sees the roles of Product Manager, Product Designer and UX/UI Designer.
Key facts
- In which edition is Pedro Sampaio interviewed?
- In Creative.7, published on 17 July 2023. It is the only edition that names him, and it presents him as a product designer and a personal friend of the author.
- What does he say about his professional path?
- He says he started earning money with graphic and web design at 16, joined UpNest, a small real estate startup, as the only designer on the team, and that the company was acquired in 2022 by Realtor.com, where he was a Product Designer.
- How does he distinguish product design from UX/UI design?
- He says Product Design is very broad and requires both experience (UX) and interface (UI) expertise, while a Product Manager conducts the product like a maestro but does not design.
How does Creative.7 introduce Pedro Sampaio?
The author opens by saying the interview feels legendary, because the guest was the first personal friend and reference who inspired him very early in his career to reach for international horizons. He writes that Pedro carries a Bachelor's degree in Graphic Design and a Postgraduate program in User-Centered Design and has navigated through many companies in the tech industry.
The introduction also describes his hobby: he is a music collector with a portfolio of iconic albums, on vinyl and on CD. In the interview Pedro says he has a little over 300 albums, most of them CDs, including signed copies, that he has seen 58 bands play live, and that he is all about the alternative rock and metal scene of the 90s and the 2000s. The author recalls that he is a fan of the band Seether.
What does Pedro Sampaio say in the interview?
He says he was 29, born and raised in Foz do Iguaçu, and had been working as a designer for 11 years. After six years in Curitiba, where he graduated from Universidade Positivo in 2018, he landed in San Francisco in early 2020, two weeks before COVID hit. As a child he liked logos, packaging labels, football club badges, country flags and computer interfaces, and he even drew logos for imaginary brands.
About his craft, he says his career flowed naturally to digital product design, and that the role asks him to know the user, the company, the data, the team, the resources, the technical constraints and the competitors. He adds: “You gotta own your design and your decisions.” He says that after a handful of years he is still figuring it out.
He describes graphic design as a unique form of language that tells a story by pictures, shapes and colors. About the rise of AI, VR headsets and wearables, he says he understands people who fear the change but is excited to see what is coming. The portfolio in the edition shows work for UpNest, an internal tracking system for the delivery app James Delivery and a personal exploration of social features for Spotify.
Source editions
Where this entry comes from in the Agency editorial.