Person
Gabriele Lodis
Design
Arts, Music & Media
Creativity & LearningWho is Gabriele Lodis in the Agency editorial?
Gabriele Lodis, called Gabi and interviewed in Creative.4 of the Agency editorial, is a UX/UI designer and musician who discovered design when her father showed her Photoshop. She says the turning point in studying on her own was having a clear goal, and she landed her first UX/UI job in less than four months. For her, UX design means understanding human behavior and breaks down the barrier between designer and user. She also sings, and a drawing of hers is the cover of a lo-fi single with over 280,000 plays.
In short
Creative.4, published in May 2023, is the interview of Gabriele Lodis in the Agency editorial. She says she was born in Brasília, came to Foz do Iguaçu about a year earlier and now lives in Cascavel. She discovered design as a teenager, when her father showed her Photoshop, studied Marketing in college, worked as a graphic designer and then became a UX/UI designer, landing her first job in the field after less than four months of study. She says the most important technique in her work comes from the book Steal Like an Artist. She tells how a drawing of herself became the cover of the lo-fi single Smelling the Roses, describes her role at Hubee, a subscription-based design startup, and says she prefers singing to playing an instrument. Creative.1 names her only in its closing summary of interviews.
Key facts
- How does the author introduce Gabriele Lodis?
- As a very young creative and musician, courageous enough to leave her hometown, Brasília, for Foz do Iguaçu. He says they met through his friend Igor Picco, her boyfriend, and that he has watched her pursue both music and UX Design.
- What does she say about UX Design?
- That it is much more than creating beautiful screens: it involves understanding human behavior and psychology. She says UX Design breaks down the barrier between the designer and the end user, a barrier that should never have existed.
- What does she do at Hubee?
- She works as a UX/UI Designer at Hubee, which she describes as a subscription-based design startup in Foz do Iguaçu. Her role is to develop a customized platform where clients create design demands, contact designers and receive the final artwork.
What does Gabriele Lodis say about learning design?
She says she has always been curious and that self-learning happens naturally when something is new, but that this alone is not enough. Her turning point was understanding that she needed a clear goal: why she was learning and where she wanted to go. In her first year of college, studying Marketing, she decided to work as a graphic designer and secured internships in the field. She adds that things evolved fastest once she started working, because it is on the job that one can evaluate performance and look for what to improve.
Before discovering UX Design she already understood that design was more than beautiful graphics. In her words, "All design needs a purpose, a clear message, and easy access for everyone". A friend in the field, Jordan, created her first fictitious UX case with her. She says her first official UX project was one in which she worked with the author, and that her biggest challenge at the beginning was the balance between beauty and functionality. Her favorite stage is UI Design, designing screens.
What does she say about art and music?
She likes to draw from time to time. The drawing that became the cover of the single Smelling the Roses, credited in the edition to Igor Utzig, was a practice sketch made while looking at herself in the mirror, later developed in Illustrator. The author mentions in his question that the single has over 280,000 plays on Spotify. For her, any type of art should express the artist's emotions, so artists should not limit themselves.
About music she says singing has helped her control her emotions since she was very young, and that she prefers singing to playing any instrument. She is a playlist curator, and the playlist she listens to most is Summer Car Drives. She also tells how she committed to posting musical videos on TikTok consistently, setting aside a day to record, and says she has felt a musical improvement since then. The edition closes with her portfolio, the PetHouse pet manager app, and a Hubee discount for readers.
Source editions
Where this entry comes from in the Agency editorial.