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Higor Fernandez

Who is Higor Fernandez in the Agency editorial?

Higor Fernandez, known as Less and interviewed in Creative.3 of the Agency editorial, is a designer and streamer who reached 192,000 followers on Twitch in two years. He says the key was making clear that Less was a person, not just a brand, in sincere and human conversation. Worn out by the race for shorter videos, he started Dogma Studio with two partners. He says his true passion is developing ideas, from brainstorming to seeing them take shape, and that Dogma aims at work considered indisputably good.

In short

Creative.3, published in May 2023, is the interview of Higor Fernandez in the Agency editorial. The edition titles and credits him as Higor Gomes, with the nickname Less; his name is Higor Fernandez, as he says in his first answer and as the author confirms. He was born in Rio de Janeiro and raised in Mogi das Cruzes. He says that over two years he reached 192,000 followers on Twitch and 95,000 subscribers on YouTube, and that what he knows about the audiovisual market came from his strategies as a content creator. He credits Enrique Braga and Fabio Gonzales with the growth of the LessLoko brand and says the three later created Dogma, a marketing and audiovisual studio. He explains why he paused regular content production, what the name Dogma means to them and why he enjoys creating identities. The portfolio lists him as Marketing Director and Sales at Dogma Studio. Creative.1 names him only in its closing summary of interviews.

Key facts

How does the author introduce Higor Fernandez?
As a celebrity and an artist who is a perfectionist to the core. He says they met in 2016 in Overwatch, where Higor played as the tank of their team of six, and that Higor later became a Twitch streamer and then found a passion for branding.
What numbers does he give for his time as a streamer?
He says that over two years he reached 192,000 followers on Twitch, 95,000 subscribers on YouTube, 45,000 followers on Instagram and 70,000 on Twitter, and that his channel was the twelfth with the most simultaneous viewers in 2019.
What does Dogma stand for, in his words?
He ties it to the meaning of the word: to present something as certain and indisputable. He says it is not ego. The aim is to improve until they can "deliver work that is considered indisputably good, regardless of personal taste".

What does Higor Fernandez say about being a content creator?

He compares the experience to a rollercoaster ride. He wanted his live streams to become an authentic community where everyone could have fun together, and says the way he interacted was sincere and human, not commercial: the philosophy was to make clear that Less was a person and not only a brand. With Enrique Braga he set semester goals for the LessLoko brand, developed its visual identity and created a posting schedule, and the arrival of Fabio Gonzales improved the quality of the recordings. Championships played on Twitch became full videos for YouTube, and those became highlights for Instagram.

He says he no longer streams regularly and only does a live stream here and there as a hobby. In his view content creation changed: speed became essential, vertical videos became popular and shorter videos lead influencers to post more in search of short-term success, which leaves quality productions undervalued. He says he needs time to find his way and adapt to the new trends.

What does he say about Dogma and about design?

Dogma, he says, emerged as an opportunity to keep working on audiovisual productions outside the YouTube environment, with the same two people who were essential to the Less brand. He has enjoyed drawing since childhood and found, through content creation, that his true passion lies in idea development. Creating identities and logos joins the two: developing an idea with paper and pencil and working as a team to find the best solution. He believes design will likely be the first contact the target audience has with a brand, and that first impressions last.

His dream is to take part in projects alongside big names in design, and he names Guilherme Vissotto as a professional he admires in the identity market. As aesthetic references he cites Brock Hofer and HR Giger. The author jokes that he is the Doom Marine, and he answers by comparing Doom to a Guitar Hero game, where mastering combinations is like watching an orchestra. The portfolio in the edition shows branding for Mamute and Sunset Prime and photography for Superga Brasil.

Source editions

Where this entry comes from in the Agency editorial.

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Cite this entry

“Higor Fernandez”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/higor-fernandes