Knowledge base
Topics and concepts
Every concept of the wiki, organised by area and in alphabetical order.
Concepts: S
- Steve CarellSteve Carell is an American actor and comedian, known for the role of Michael Scott in the series The Office. In the Agency editorial, Issue.4 names him in a joke at its…
- Steve JobsSteve Jobs was an American businessman, co-founder of Apple. In the Agency editorial he is the credit of a phrase: Issue.15 quotes "Stay hungry, stay foolish" as…
- Steven SpielbergSteven Spielberg is an American film director, known for films such as Jaws, E.T. and Schindler's List. The Agency editorial names him once, in Creative.11, where Thiago…
- Steven Van ZandtSteven Van Zandt is an American musician and actor, guitarist of Bruce Springsteen's E Street Band, who played Silvio Dante in the series The Sopranos. Issue.16 names him…
- Stoic PhilosophyStoic philosophy is an ancient Hellenistic and Roman school of ethics founded on the discipline of personal virtue, rational self-mastery, and the acceptance of external…
- Straight EdgeStraight edge is a subculture and philosophical movement rooted in hardcore punk that advocates personal sobriety and self-discipline. It commits its adherents to…
- Strategic ChecklistA strategic checklist is a methodical operational tool used by brand consultants to audit, verify, and implement core organizational requirements before launching public…
- Strategic ForeknowledgeStrategic foreknowledge is the intellectual ability to anticipate emerging structural shifts, market patterns, or geopolitical transformations before they materialize…
- Streamline DesignStreamline design is an industrial styling movement characterized by aerodynamic contours, rounded edges, and horizontal speed lines inspired by nautical and aviation…
- Subscription Design ModelThe subscription design model is a business framework where clients pay recurring monthly fees for ongoing on-demand creative deliverables. It replaces traditional hourly…
- SuccessionSuccession is an HBO series. In Issue.0, the edition presents it as a profoundly ironic comedy show with valuable lessons about corporativism and painful truths about the…
- Suelen VianaSuelen Viana, interviewed in Creative.6 of the Agency editorial, graduated in architecture, founded her own marketing agency and has a literature podcast. She says…
- SunglassesSunglasses is a song by Sagan and Sam Russell listed in the Chords music recommendation section of Issue.5. The edition presents the song with its title and artist names…
- Super EmpathA super empath is a popular psychology concept describing an individual who pairs profound emotional sensitivity and perspective-taking with resilient psychological…
- Surface ThinkingSurface thinking is a cognitive orientation shaped by the consumption of visual surfaces and technical images rather than discursive written arguments. It processes…
- Survival InstinctThe survival instinct is an innate biological and psychological drive that motivates organisms to defend life, evade mortal danger, and secure vital resources. Under…
- SVG FormatThe SVG format, or Scalable Vector Graphics, is an open XML-based specification for rendering interactive, two-dimensional vector graphics on digital platforms. Unlike…
- Swipe FileA swipe file is an organized archive of creative references, visual examples, and successful design patterns collected for inspiration and rapid brainstorming. Designers…
- Symbolic AbstractionSymbolic abstraction is the cognitive process of isolating specific elements from a composite work to examine their independent meaning. This approach separates…
- Symbolic ValueSymbolic value is the non-material worth attributed to an object, service, or brand based on cultural meaning, narrative, and social status. Unlike utility value or…
- SymposiumThe Symposium is a book written by Plato. In Issue.13, the edition describes it as a book that grew from a gathering where some of the greatest thinkers of ancient Greece…
- SynchronicitySynchronicity is the psychological concept describing coincidences of events that are meaningfully connected yet lack direct causal links. Formulated by psychoanalyst…
- Synthetic MediaSynthetic media refers to images, videos, audio, and virtual environments artificially generated or modified through computational algorithms and generative artificial…