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Concept

UX/UI Design

What is UX/UI design?

UX/UI Design encompasses User Experience (UX) and User Interface (UI) design — two complementary disciplines that shape how people interact with digital products. UX focuses on the overall experience and usability, while UI addresses the visual and interactive elements of the interface.

In short

UX/UI Design covers User Experience and User Interface design. UX focuses on usability, user flows, and overall experience. UI handles visual design, interactive elements, and interface aesthetics. Agency's Design.2 edition traces the history and evolution of the field.

Key facts

What is UX design?
User Experience design focuses on the overall experience a person has when interacting with a product — including usability, accessibility, user flows, and satisfaction.
What is UI design?
User Interface design addresses the visual and interactive elements of a digital interface — including layout, typography, color, buttons, and micro-interactions.

Source editions

Where this entry comes from in the Agency editorial.

Sources

  1. Design.2 — Demystifying UX/UI Design (opens in a new tab)
Published
Cite this entry

“UX/UI Design”. Agency Wiki, Agency Brasil. Published on November 12, 2026. https://www.agencybrasil.com/en/wiki/ux-ui-design