Product
Adobe Illustrator
Design
Technology & AIWhat is Adobe Illustrator in the Agency editorial?
Adobe Illustrator is the vector drawing program published by Adobe and the standard tool for creating logos, icons and illustrations. In the Agency editorial it is the starting question of Design.1: why is a brand logo usually made in Adobe Illustrator rather than Photoshop?
In short
Illustrator was first released by Adobe in 1987. Instead of grids of pixels, it works with vector graphics: shapes described by mathematical formulas that can be scaled without loss of quality. Design.1 names the program in its opening question about brand logos, and the vector image of an anemone that the article prints as code carries the mark of having been generated by Adobe Illustrator. The article's answer is that logos must be vectors, which is the kind of image this program makes.
Key facts
- What does the article ask about Adobe Illustrator?
- Why a brand logo is usually made in Adobe Illustrator rather than Photoshop. The article says it will answer all the reader's questions about it.
- What is the answer?
- A brand logo is always made as a vector graphic, because vector graphics can be infinitely scaled and a logo needs to be flexible and sharp. Illustrator is a program for vector graphics; Photoshop works mainly with pixels.
- What is Adobe Illustrator?
- A vector graphics editor published by Adobe and first released in 1987. It is used to draw logos, icons, typography and illustrations that must be reproduced at any size.
What is Adobe Illustrator?
Adobe Illustrator is a program for creating vector graphics, published by Adobe and first released in 1987. In it, an image is not a grid of colored pixels but a set of shapes, curves and outlines defined by mathematics, which can be enlarged or reduced without losing sharpness. For that reason it became the usual tool for logos, icons and illustrations, while photographs are edited in programs that work with pixels, such as Photoshop.
How does Adobe Illustrator appear in the Agency editorial?
Design.1 names the program in its introduction, in the question that the whole edition sets out to answer: why is a brand logo usually made in Adobe Illustrator rather than Photoshop? The rest of the article builds the answer by explaining raster images, made of pixels, and vector graphics, made of mathematical formulas.
The program is also behind the article's central demonstration. The author prints a vector image of an anemone as a block of code, and the first lines of that code record that it was generated by Adobe Illustrator. The article then shows the same code as a picture and explains that vector images have colors, shapes and layers but are composed of code, not pixels.
Source editions
Where this entry comes from in the Agency editorial.
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