Company
Apple
Brand & Marketing
Technology & AI
Business & OrganizationsWhat is Apple in the Agency editorial?
Apple is the American technology company behind the Macintosh and the iPhone, and one of the best-known brands in the world. In the Agency editorial it is the example of how far a designer's ideas can go: the author tells the reader that their ideas could give birth to the next Apple.
In short
Apple was founded in California in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, and became a reference for the role of design in a company's products and brand. Design.0 names it once, in its introduction. After saying that the reader's ideas could give birth to a new brand, the author raises the stakes: they could give birth to the next Apple, and then to a whole universe.
Key facts
- What does the article say about Apple?
- It says that the reader's ideas could give birth to the next Apple. The sentence comes right after the statement that those ideas could give birth to a new brand.
- Why does the article bring up a company in an introduction about vocation?
- To show the responsibility a designer is about to handle. The article says that before equipping either a pen or a brush, the reader should acknowledge that responsibility, because ideas can become brands.
- What is Apple?
- An American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It makes the Macintosh computers and the iPhone and is widely cited as a company built on design.
What is Apple?
Apple is a technology company founded in California in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It became known for personal computers such as the Macintosh and later for the iPhone, and for treating industrial design, interface and advertising as parts of one brand. For that reason it is a frequent example in design and marketing courses of what a brand born from strong ideas can become.
How does Apple appear in the Agency editorial?
Design.0 mentions Apple in its introduction, in a sequence of short sentences that grow in ambition. The author writes that the reader's ideas could give birth to a new brand, corrects himself to say they could give birth to the next Apple, and ends by saying that with those ideas the reader will build a universe, as long as enough belief is deposited in them.
The article says nothing else about the company. The name works as a scale: it is the largest thing a brand can be before the text leaves brands behind and speaks of designing a new reality.
Source editions
Where this entry comes from in the Agency editorial.
Also from these editions: concepts
Also from these editions: terms
Related terms
- vocationnoun
- A strong innate inclination or sense of purpose toward a particular career, craft, or calling.