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Concept

Connecting the Dots

What does connecting the dots mean in creative work?

Connecting the dots is the act of linking separate pieces of information so that a pattern or an idea appears. In the Agency editorial it is the unit of all thinking: logic connects dots in a line, one after the other, and creativity connects dots that were never connected before.

In short

The expression comes from dot-to-dot puzzles, in which a figure appears when numbered points are joined, and it became a common image for insight. Design.0 uses it to define both ways of thinking it compares. To think vertically is to connect dots in a linearity of logical information; to think horizontally is to connect distant dots in a non-linear way. The article calls the capacity to connect dots through meanings and symbolism the most fundamental skill of a creative.

Key facts

How does the article define thinking creatively?
As connecting dots that were never connected before. The article adds that this approach is essentially the opposite of thinking logically.
What is the most fundamental skill of a creative, according to the article?
The capacity to connect dots in a way that is not logical but that pertains to meanings and symbolism. The article says an infinite amount of associations can be made through creativity.
Where does the expression come from?
From connect-the-dots puzzles, in which a drawing emerges when numbered points are joined in order. Steve Jobs made the image famous in his 2005 Stanford commencement address, when he said that the dots can only be connected looking backwards.

What does connecting the dots mean?

To connect the dots is to relate facts, images or ideas that seemed unrelated until a meaning emerges from the whole. The expression comes from the children's puzzle in which a figure appears as numbered points are joined by a line. In everyday language it describes both reasoning step by step toward a conclusion and the sudden insight that links distant things, which is why it is often used to explain how creative ideas are born.

How does connecting the dots appear in the Agency editorial?

Design.0 uses the image in its section on semiotics and again in its section on creative logic. When analyzing a feather, the author writes that an infinite amount of associations can be made through creativity and that the capacity to connect dots in a way that is not logical, but that pertains to meanings and symbolism, is the most fundamental skill of a creative.

Later, the same image separates the two modes of thinking the article compares. Vertical thinking connects dots in a linearity of logical information, where every dot validates each other; lateral thinking connects distant dots in a non-linear way. To think creatively, the article says, regards connecting dots that were never connected before.

Source editions

Where this entry comes from in the Agency editorial.

Related terms

Equationnoun
A complex statement or problem involving balancing multiple interdependent factors, variables, or meanings.
symbolismnoun
The use of symbols to represent ideas or qualities, and the set of meanings that a form, an image or an object carries beyond its literal sense.
Published
Cite this entry

“Connecting the Dots”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/connecting-dots