Agency Dictionary
Reference
nounPronunciation: /ˈrɛf.ər.əns/
In Portuguese: Referência
What does “Reference” mean?
A visual, musical, or textual example consulted as an inspirational guide or benchmark for creative work.
Etymology
From Middle French référence, from Medieval Latin referentia, a noun formed from referēns (carrying back), present participle of referō (to carry back, to relate). In creative practice the word names any work consulted as an inspiration or benchmark.
Usage note
In academic writing, a reference identifies a cited source. In design and film, a reference is any existing work used as a visual or tonal model. These two senses coexist in professional practice.
Synonyms
- source
- benchmark
- inspiration
- example
- model
Word family
- refer
- referral
- referent
- referendum
- dereference
Usage examples
Understanding that there are many impeccable works in the world that are probably on the topic you need to produce, consuming them, and using them as a reference (understand that using as a reference is not copying) ends up making you never run out of creativity.
Concept
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- noveltynoun
- The quality of being new, original, or unusual, or a unique item that catches public fascination.
- Characternoun
- A metal block engraved with a letter used in letterpress printing, as well as the intrinsic moral quality and strength of a person.
- Impressionnoun
- An indentation or mark produced on a surface by pressure, or an effect or feeling produced in someone's mind.
- Buttonnoun
- A physical or graphical control element that triggers an immediate action or command when pressed or clicked. In software interfaces, buttons communicate system affordances through visual boundaries and labels.
- creativenoun
- A person whose profession is to create, such as a designer, a copywriter or a writer. As a noun it is used mostly in the plural, creatives, for the creative professionals of a team or an agency.
- briefingnoun
- A concise set of instructions or background information provided to guide a project or creative assignment.
- organicadjective
- Relating to or derived from living organisms, biological matter, or systematically integrated natural systems.
- recipientnoun
- The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
- Superfluousadjective
- Exceeding what is sufficient, necessary, or useful.
- Typographynoun
- The art and technique of arranging type to make written language legible, readable, and visually appealing. It encompasses typeface selection, point size, line spacing, tracking, and spatial kerning.
Also from these editions: terms
- Malandronoun
- A cunning, charming rogue or hustler in Brazilian culture who navigates life with wit, agility, and improvisational ease.
- Ludicadjective
- Of, relating to, or characterized by play, games, and lighthearted recreation.
- Disciplinenoun
- The practice of training one's mind and habits to adhere to rules, duties, and self-restraint.
- Polymathnoun
- A person of broad and comprehensive knowledge who excels across multiple distinct intellectual disciplines.
- Stigmanoun
- A mark of social disgrace, shame, or prejudice associated with a particular circumstance, trait, or behavior.
- Fraternitynoun
- A spirit of brotherly solidarity, mutual goodwill, and shared support among individuals or groups.
- Symbolnoun
- A mark, sign, character, or visual emblem used as a conventional representation of an object, function, concept, or abstract idea.
- Celebrateverb
- To acknowledge a significant occasion, milestone, or victory with festive activities and communal joy.
- Constancynoun
- The enduring quality of remaining dependable, steady, and persistent in purpose or creative action over time.
- Manuscriptnoun
- A book, document, or piece of music written or typed by hand rather than mass printed.
- Marketingnoun
- The business activity and strategic discipline of promoting, selling, and distributing products or services to customers.
- salutationsnoun
- Formal gestures, greetings, or opening words of courteous address delivered upon meeting someone or beginning a discourse.
Also from these editions: concepts
- Homo LudensHomo Ludens is a cultural concept identifying human beings fundamentally as players who construct civilization through games, ritual, and creative play. It posits that…
- Inner ChildThe inner child is a psychological archetype and therapeutic concept designating an individual's enduring childlike qualities of wonder, playfulness, and raw emotional…
- Jeitinho BrasileiroJeitinho brasileiro is a distinct Brazilian cultural practice of finding informal, creative, and improvised solutions to overcome bureaucratic hurdles or social impasses…
- Ada LovelaceAda Lovelace was an English mathematician of the nineteenth century, known for her notes on Charles Babbage's Analytical Engine. The Agency editorial names her three…
- Gabriele LodisGabriele Lodis, called Gabi and interviewed in Creative.4 of the Agency editorial, is a UX/UI designer and musician who discovered design when her father showed her…
- Leonardo da VinciLeonardo da Vinci was an Italian artist, engineer and scientist of the Renaissance, the painter of the Mona Lisa. The Agency editorial names him in three editions…
- Steve JobsSteve Jobs was an American businessman, co-founder of Apple. In the Agency editorial he is the credit of a phrase: Issue.15 quotes "Stay hungry, stay foolish" as…
- Homo UniversalisHomo Universalis, or the Renaissance polymath, is an intellectual ideal describing an individual whose expertise spans multiple disciplines across arts, sciences, and…
- Ludic WorldviewA ludic worldview is an existential perspective that approaches reality, challenges, and human interactions with playful detachment and creative lightness. It reframes…
- Post-Historical ManPost-historical man is a philosophical concept formulated by Vilém Flusser describing humanity after the exhaustion of linear historical narratives and ideologies. In…
- Play as RestorationPlay as restoration is a psychological principle stating that voluntary leisure and playful activity are necessary biological requirements for cognitive and physical…
- Vilém FlusserVilém Flusser is the thinker the Agency editorial cites for arguing that writing does not have a future. Writing.1 ties his name to the book Does Writing have a Future?…