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Agency Dictionary

rhetoric

nounPronunciation: /ˈrɛtərɪk/

In Portuguese: retórica

What does “rhetoric” mean?

The art of effective and persuasive speaking or writing, especially through strategic linguistic devices.

Etymology

From Middle English rhetorik, via Old French rhetorique, from Latin rhetorica, from Ancient Greek rhetorike techne, the art of the public speaker. The Greek base is rhetor, an orator who addressed citizens in civic assemblies, with the adjectival suffix -ikos. The art was systematized by Aristotle, Cicero, and Quintilian.

Usage note

In everyday use rhetoric often carries a negative sense, suggesting language that sounds impressive but lacks substance. In academic contexts it names the formal study of persuasive communication.

Synonyms

Word family

  • rhetorical
  • rhetorically
  • rhetorician

Usage examples

  • they emphasized the art of persuasion and argued that one could make a stronger case for any position through persuasive rhetoric

    Writing.2 - Aphorisms
  • They were professional educators who offered instruction in various subjects, including rhetoric, argumentation, and public speaking.

Concepts

Source editions

Where this entry comes from in the Agency editorial.

Words of the same theme

Antithesisnoun
A person, thing, or concept that represents the direct or exact opposite of another.
Rebirthnoun
A new beginning after a period of decline or destruction, used in mythology to describe the cyclical return to life after death. In Archetype.0, rebirth is the defining characteristic of both the Bennu and the Phoenix.
Discursiveadjective
Proceeding by reasoned argument or sequential exposition rather than by immediate visual intuition.
paperweightnoun
A small, heavy object placed on loose sheets of paper to prevent them from scattering or blowing away.
omissionnoun
The intentional or accidental act of leaving something out or excluding details from a statement or text.
Treatisenoun
A formal, systematic, and comprehensive written work dealing methodically with the principles and evidence of a particular philosophical, scientific, or technical subject.
Tangibleadjective
Perceptible by the sense of touch or capable of being physically grasped and measured in concrete physical reality. It distinguishes concrete material products from virtual or intellectual entities.
Holisticadjective
Characterized by the comprehension of parts as intimately interconnected and explicable only in reference to the whole.

Also from these editions: terms

quotationnoun
A group of words taken verbatim from a published text or speech and repeated by another author.
eppur si muoveother
An Italian phrase meaning and yet it moves. It is used to affirm that a fact remains true no matter who denies it.
Maximnoun
A concise statement expressing a fundamental principle, general truth, or practical rule of conduct.
verbatimadjective
In exactly the same words as the original, word for word. Said of a quotation or a transcription that changes nothing.
clevernessnoun
The mental quality of being quick-witted, agile, and ingenious in solving specific situational problems.
literary devicenoun
A technique that a writer uses to produce a particular effect or to convey meaning, such as metaphor, irony, repetition, quotation or aphorism.
collective consciousnessnoun
The set of beliefs, ideas and feelings shared by the members of a society, which exists beyond any single person. By extension, what a community knows and repeats in common.
Byproductnoun
A secondary, often unexpected result or incidental creation derived from an ongoing process or effort.
catalystnoun
A substance or factor that accelerates a chemical reaction or stimulates widespread systemic change without being consumed.
comfort zonenoun
The set of situations and habits in which a person feels safe and in control, without risk or anxiety. Leaving it is commonly described as a condition for learning and growth.
conciseadjective
Expressing comprehensive meaning clearly in few words, without superfluous or redundant phrasing.
Hectarenoun
A metric unit of surface area equal to ten thousand square meters or roughly 2.471 acres.

Also from these editions: concepts

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Cite this entry

“rhetoric”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/dictionary/rhetoric