Sentient

Sentient LTDA is a Brazilian company founded by Thiago Patriota, who is also co-founder of Agency Brasil, as a profile published by 100 Fronteiras in September 2023 states. The same profile describes his work as creating brands, websites, applications and products for clients in different parts of the world.

Its activities cover four lines: creative direction and branding, with visual identities, concepts and brand experiences; digital design and technology, with websites, applications and digital products; marketing and communication, joining design, strategy and commercial communication; and publishing, through Editora Sentient, which published the novel Adeus, Aurora, by Thiago Patriota.

In the Agency editorial, Sentient is the name the author's client work goes by. The clearest statement is in Issue.4, where he recalls the most unexpected feedback he had received from a client: "I really like the work of Sentient because it has a lot of protocols." He comments that it really does, because he takes his craft seriously. The same edition separates the two names: Agency, he writes, is not a company, it is a newsletter brand.

The name also reaches publishing. In Issue.15 the author recalls that he found Substack while looking for a platform to publish his novel online, and that experimenting with Sentient Press showed him it would be the perfect platform for a business and creativity newsletter.

In Creative.9, asked which brand she would manage for a single day, Lunna answers that she would absolutely love to be the Brand Manager of Sentient. She says there is no company in the digital field, that she knows of, that she has resonated with as much, and that she knows she would have the freedom to create. She also tells of the tattoo project combined with design that she created for Sentient, and describes it as one of the brands she sees weaving together ideals and interests for people and the world. She mentions her conversations with the author about it, in which he showed her projects of how the physical company would be.