Person
Steve Jobs
Creativity & Learning
Business & OrganizationsWho is Steve Jobs in the Agency editorial?
Steve Jobs was an American businessman, co-founder of Apple. In the Agency editorial he is the credit of a phrase: Issue.15 quotes "Stay hungry, stay foolish" as something he said first, in a passage about the inner child and creation. Creative.11 mentions him in a joke about a garage, and Issue.23 links back to the phrase with a reference card.
In short
Steve Jobs, co-founder of Apple, is named in three editions of the Agency editorial, always briefly. In Issue.15 the author writes that in order to create we need a direct line with our inner child, adds that Steve Jobs said it first, and quotes "Stay hungry, stay foolish", which he reads as an invitation to keep dreaming and to approach life with naivety. In Creative.11, the interview in which the author answers his own questions, he says he had been working until 4 am in his office in his father's garage and jokes that the reader might think this is a Steve Jobs thing, when he was simply lacking space in his room. In Issue.23 the name appears only in the title of a reference card, Quote.1 - Jobs, which repeats the phrase and sends the reader back to the earlier discussion of the inner child.
Key facts
- Which phrase does Issue.15 credit to Steve Jobs?
- "Stay hungry, stay foolish". The author introduces it by saying that Steve Jobs said it first, and explains it as keeping on dreaming and approaching life with naivety at all costs.
- How does Creative.11 mention him?
- In a joke. The author, interviewed in his own series, says he works late in an office in his father's garage and that this might look like a Steve Jobs thing, but he was only lacking space in his room.
- How does Issue.23 refer to him?
- Through a reference card titled Quote.1 - Jobs, which shows the same phrase. It follows a paragraph in which the author recalls having written about keeping the inner child healthy and safe.
Who is Steve Jobs?
Steve Jobs was an American businessman, born in 1955, who died in 2011. He co-founded Apple in 1976, in a story traditionally told as beginning in a family garage. The phrase the editions quote is the one with which he closed his commencement address at Stanford University in 2005, where he presented it as the farewell message of the Whole Earth Catalog. These facts come from outside the editions and are marked for verification.
How does Steve Jobs appear in the Agency editorial?
Issue.15 uses him as the voice of an idea. Writing about the capacity to create, the author says it requires a direct line with the inner child, credits Steve Jobs with having said it first and sets the phrase on a line of its own. The issue then moves on to the anima and animus of Carl Jung. Issue.23 returns to that point: when the author recalls that he has already discussed the inner child in Agency, a reference card titled Quote.1 - Jobs repeats the phrase.
Creative.11 is the edition of the interview series in which the author is the guest. Describing his routine, he says he was at his office in his father's garage working until 4 am and anticipates the comparison with Steve Jobs, only to dismiss it with a joke about the size of his room. It is a passing comparison and the edition says nothing else about him.
Source editions
Where this entry comes from in the Agency editorial.
- Issue.15 - 10.000 ImpressionsRead the edition
- Creative.11 - Thiago PatriotaRead the edition
- Issue.23 - A Brazilian Model?Read the edition