Person
Suelen Viana
Brand & Marketing
Design
Writing & NarrativeWho is Suelen Viana in the Agency editorial?
Suelen Viana, interviewed in Creative.6 of the Agency editorial, graduated in architecture, founded her own marketing agency and has a literature podcast. She says everything is communication and that in architecture she learned to bring an idea from her head into the world. She came to design by accident in the pandemic, through an Instagram account about books that grew fast. Owner of more than 290 books, she believes branding starts with understanding what the client wants to say, with empathy and listening.
In short
Creative.6 is an interview with Suelen Viana. The author introduces her as a recent graduate in architecture, a postgraduate student of English and the founder of her own marketing agency, and says they met through her literature podcast before collaborating on several marketing projects in UX/UI, graphic design, branding and copywriting. In her answers she talks about studying Architecture and Urbanism at UNILA, her thesis on a Park Library in Foz do Iguaçu, how an Instagram account about books led her into design, and her reading habits. Issue.18 names her in its closing thanks to the creatives interviewed by the project.
Key facts
- In which edition is Suelen Viana interviewed?
- In Creative.6, published on 10 July 2023. Issue.18 also names her in the closing thanks to the friends who joined the project to share their journey in the creative field.
- What is her thesis about?
- She says her thesis is about the construction of a Park Library in Foz do Iguaçu, Paraná, an idea that combines a study and reading environment with a space for the community to gather.
- How did Suelen Viana come to design?
- She says she stumbled into design unintentionally: during the pandemic she studied social media and design tools and created an Instagram account to talk about books, which she calls the beginning of everything.
How does Creative.6 introduce Suelen Viana?
The author presents her as a very bright and young creative person who has recently graduated in architecture and is going through a postgraduate degree in English. He says that, before she founded her own marketing agency, the reason they met was her passion for reading: she has a literature podcast, and that project caught his attention before they started working together.
He adds that they have since collaborated on multiple marketing projects, whether UX/UI, graphic design, branding or copywriting, and that she also helps in the management of the project as a whole. In the interview she introduces herself as Suelen Luiza Viana, 23 years old at the time, born and raised in Guarulhos, São Paulo, and says she entered the bilingual Architecture and Urbanism program at UNILA at 18, where she learned Spanish.
What does Suelen Viana say in the interview?
About her studies, she says architecture came as a surprise, through a friend who talked daily about the course, and that it was one of the most challenging experiences of her life. Her thesis proposes a Park Library in Foz do Iguaçu, and she had to research the history of libraries through the centuries. She states: “Libraries are much more than just places for storing books”, calling them cultural hubs and spaces for knowledge-sharing and community engagement.
About communication and branding, she says that architecture and design are forms of communication, and that she is trying to find a balance between video and static formats. For her, the first step in branding is understanding what the client wants to convey, being empathetic and a good listener, and embracing the project as if it were your own company.
About books, she says she owns more than 290, likes to read a little of everything and names Stephen King as her favorite author, alongside Haruki Murakami and Neal Shusterman. She says she is changing the theme of her podcast from self-help to books, to encourage the habit of reading, and that she still prefers physical books. She has considered writing a book of her own, most likely in the fantasy genre.
Source editions
Where this entry comes from in the Agency editorial.