Agency Dictionary
Copywriting
nounPronunciation: /ˈkɒp.iˌraɪ.tɪŋ/
In Portuguese: Copywriting
Writing & Narrative
Brand & MarketingWhat does “Copywriting” mean?
The professional activity of writing persuasive text and scripts for marketing, branding, and advertising campaigns.
Etymology
Formed from copy and writing, alongside copywriter. Copy, from Old French copie and Medieval Latin copia, "transcript", became in printing and journalism the name of the text sent to be set in type, and in the early 20th century the name of the text of an advertisement. Copywriting is the activity of producing that text and belongs to the same period of growth of the advertising trade.
Usage note
Written as one word. The term covers advertising, marketing and brand texts; writing for newspapers is called reporting or journalism, even though its raw text is also called copy.
Synonyms
- ad writing
- advertising writing
Often confused with
- copyrighting
- To copyright a work is to secure the legal right over it; copywriting is the writing of persuasive text. The spellings differ by right and write.
Word family
- copy
- copywriter
- write
- writing
Concepts
- Brand PersonaA brand persona is a fictional, anthropomorphic profile that embodies the values, tone, aesthetic taste, and psychological traits of a commercial brand. It serves as an…
- Tone of VoiceTone of voice is the distinct stylistic inflection, emotional attitude, and linguistic cadence an organization adopts across written and spoken communications. It governs…
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Antithesisnoun
- A person, thing, or concept that represents the direct or exact opposite of another.
- Rebirthnoun
- A new beginning after a period of decline or destruction, used in mythology to describe the cyclical return to life after death. In Archetype.0, rebirth is the defining characteristic of both the Bennu and the Phoenix.
- Discursiveadjective
- Proceeding by reasoned argument or sequential exposition rather than by immediate visual intuition.
- paperweightnoun
- A small, heavy object placed on loose sheets of paper to prevent them from scattering or blowing away.
- Consumernoun
- An individual or group that acquires, purchases, or consumes physical or commercial goods and services for personal use. In marketing, consumers are studied for purchasing patterns and brand preferences.
- quotationnoun
- A group of words taken verbatim from a published text or speech and repeated by another author.
- omissionnoun
- The intentional or accidental act of leaving something out or excluding details from a statement or text.
- recipientnoun
- The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
- Treatisenoun
- A formal, systematic, and comprehensive written work dealing methodically with the principles and evidence of a particular philosophical, scientific, or technical subject.
- Maximnoun
- A concise statement expressing a fundamental principle, general truth, or practical rule of conduct.
- verbatimadjective
- In exactly the same words as the original, word for word. Said of a quotation or a transcription that changes nothing.
- rhetoricnoun
- The art of effective and persuasive speaking or writing, especially through strategic linguistic devices.
Also from these editions: terms
- Autodidacticadjective
- Relating to or characterized by self-directed instruction, independent learning, and mastery without formal mentors.
- Captivatingadjective
- Capable of attracting, holding, or enchanting interest and affection through irresistible charm or aesthetic power.
- Conservatoirenoun
- A specialized academy or college devoted to the study and master instruction of music or other performing arts.
- Cynicaladjective
- Believing that people are motivated purely by self-interest; expressing distrust, sarcasm, or skepticism regarding human sincerity.
- Guitaristnoun
- A musician who plays the guitar with technical skill and artistic interpretation.
- Incentivenoun
- A motivating factor, reward, or condition that incites or encourages an individual or business to take action.
- Instinctiveadjective
- Prompted by natural instinct or innate impulse rather than conscious reasoning or learned habits.
- Millisecondnoun
- A unit of time equal to one thousandth of a second.
- Palettenoun
- A chosen range or set of colors, sounds, or stylistic elements used by an artist or brand designer.
- Protagonistnoun
- The principal character or leading figure in a dramatic production, novel, or historical movement.
- Voiceovernoun
- A piece of spoken narration in a movie, broadcast, or commercial spoken by an unseen narrator.
Also from these editions: concepts
- Amanda de AndradeAmanda de Andrade, interviewed in Creative.1 of the Agency editorial, is a voice-over artist and music producer who was a professional classical guitarist until her…
- Carolina JustusCarolina Justus, interviewed in Creative.2 of the Agency editorial, is a designer with experience in sales who comes from Paraguay and speaks three languages. She…
- Gabriele LodisGabriele Lodis, called Gabi and interviewed in Creative.4 of the Agency editorial, is a UX/UI designer and musician who discovered design when her father showed her…
- Higor FernandezHigor Fernandez, known as Less and interviewed in Creative.3 of the Agency editorial, is a designer and streamer who reached 192,000 followers on Twitch in two years. He…
- Pietro VeronaPietro Verona, an industrial designer interviewed in Creative.5 of the Agency editorial, says he never quite accepted things as they were presented to him. He argues for…
- BjörkBjörk is an Icelandic singer, songwriter and composer. In Creative.1, Amanda de Andrade, interviewed about her voice-over work, lists Björk among the many clients she has…
- Auditory PerceptionAuditory perception is the neurobiological process by which the brain receives, organizes, and interprets acoustic sound waves gathered through the ears. It operates as…
- AutodidacticismAutodidacticism is the practice of self-directed education where an individual acquires specialized knowledge and mastery through personal research rather than formal…
- Bilingual Voice ActingBilingual voice acting is the professional capability to deliver high-level vocal performances in two distinct languages with native phonetic authenticity and cultural…
- Home Studio ProductionHome studio production is the decentralized workflow of recording, engineering, and delivering professional-grade audio and media from an acoustically treated residential…
- Non-Disclosure AgreementA non-disclosure agreement is a legally binding contract that establishes confidential parameters between collaborating parties to safeguard proprietary intellectual…