Agency Dictionary
Palette
nounPronunciation: /ˈpæl.ət/
In Portuguese: Paleta
What does “Palette” mean?
A chosen range or set of colors, sounds, or stylistic elements used by an artist or brand designer.
Etymology
Borrowed from French palette, a diminutive of pale (blade, shovel), from Latin pala (spade, shovel). The image is of a small flat board shaped like a blade, originally the board on which a painter holds and mixes colors. English borrowed the word directly from French. It is a doublet of pallet, both descending from the same French source.
Usage note
In digital design and branding, palette names the defined set of colors for a project, often specified in hexadecimal codes. In music, it refers to a composer's or performer's range of tonal colors.
Synonyms
- range
- spectrum
- selection
- gamut
- set
Word family
- pallet
Rhymes with
- mallet
- ballot
Concept
Source editions
Where this entry comes from in the Agency editorial.
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