Agency Dictionary
Frequency
nounPronunciation: /ˈfriː.kwən.si/
In Portuguese: Frequência
Brand & Marketing
Writing & NarrativeWhat does “Frequency” mean?
The regular rate at which an event occurs or a message is transmitted over a designated period.
Etymology
From Latin frequentia, "a crowd, a throng, a being present in numbers", from frequens, "crowded, repeated, regular". English first used the word for the fact of happening often. Science then gave it the measurable sense of a rate, the number of times something occurs in a given period, which is the one used for waves, radio signals, statistics and, in advertising, the number of times a message reaches the same public.
Usage note
In media planning, frequency is paired with reach: reach counts how many people see a message, frequency how many times each of them sees it.
Synonyms
- rate
- recurrence
- regularity
- repetition
- periodicity
Word family
- frequent
- frequently
- infrequent
- frequentative
Usage examples
Because at the end of the day, communication should have 3 pillars: creativity, accuracy, and frequency.
Concept
Source editions
Where this entry comes from in the Agency editorial.
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Also from these editions: terms
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