Character
Uncle Ben
Arts, Music & Media
Philosophy & Ethics
Brand & MarketingWho is Uncle Ben in the Agency editorial?
Uncle Ben is a character of Spider-Man, the uncle who raises Peter Parker. In the Agency editorial his line about great power and great responsibility appears twice: Issue.2 quotes it as a warning before sharing a message, and Issue.25 shows it on the card that points to another article.
In short
Uncle Ben is the uncle of Peter Parker in Spider-Man, remembered for one sentence. The Agency editorial uses that sentence in two editions. Issue.2, about impressions and the printing press, announces a message so powerful that the author worries about the power it can give to those who can decipher it, and adds that, as uncle Ben says in Spider-Man, "With great power comes great responsibility." It then asks the reader to be responsible after the read. Issue.25, about interfaces, shows a reference card to the article TOBM.2, on being the CEO of your own life, and the card carries the same sentence, attributed to Uncle Ben. Neither edition says anything else about the character.
Key facts
- Which work does Uncle Ben belong to?
- He belongs to Spider-Man. Issue.2 names the work itself when it introduces the sentence as something uncle Ben says in Spider-Man.
- How does Issue.2 use Uncle Ben?
- As a playful warning. Before sharing a message about the old meaning of the word character, the edition quotes his sentence and asks the reader to be responsible.
- Where does Uncle Ben appear in Issue.25?
- On a reference card that links to the article TOBM.2. The card carries his sentence, right after the author declares himself the CEO of his own life.
Who is Uncle Ben?
Uncle Ben, Ben Parker, is a character of the Spider-Man comics published by Marvel and of the films based on them. He is the uncle who raises Peter Parker, and the sentence about power and responsibility is the lesson most associated with him.
How does Uncle Ben appear in the Agency editorial?
Near its opening, Issue.2 promises a message so powerful that the author worries about the power it can give to those who can decipher it. He then quotes what uncle Ben says in Spider-Man and adds, in his own voice, that the reader should be responsible after the read. The message that follows is about the word character, which once named a lead block with a letter engraved on it.
In Issue.25 the sentence returns in another form. After a joke in which the author quits and rehires himself, because with the Marketing of Autonomy he is the CEO of his own life, the edition shows a reference card to the article TOBM.2. The line on the card is the same sentence, attributed to Uncle Ben, in English in both language versions of the edition.
Source editions
Where this entry comes from in the Agency editorial.