Agency Dictionary
Plausible
adjectivePronunciation: /ˈplɔː.zə.bəl/
In Portuguese: Plausível
Philosophy & EthicsWhat does “Plausible” mean?
Seeming reasonable, probable, or worthy of belief based on available evidence and logical coherence.
Etymology
From Latin plausibilis, meaning deserving applause or praiseworthy, built on the stem of plaudere (to applaud). The Latin adjective referred to something worthy of approval, and the sense gradually shifted in English to mean apparently valid or credible, without implying that the claim is necessarily true.
Usage note
Plausible means that something appears credible or could reasonably be true, not that it is true. A plausible explanation may still turn out to be wrong.
Synonyms
- credible
- believable
- reasonable
- convincing
- tenable
Often confused with
- credible
- Credible means worthy of being believed based on evidence or character; plausible means appearing reasonable or likely without necessarily being confirmed.
Word family
- plausibility
- implausible
- plausibly
- plausibleness
Usage examples
These are pretty much plausible motives as much as they are problems that can be solved through brainstorms.
Concepts
- Minimum Viable ProductA minimum viable product (MVP) is a development technique in which a new product is built with the minimum set of features required to validate core hypotheses with real…
- Purpose Driven StrategyA purpose-driven strategy is an organizational framework that aligns all commercial actions, product development, and communication with a fundamental motivating purpose…
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Antithesisnoun
- A person, thing, or concept that represents the direct or exact opposite of another.
- autonomynoun
- The condition or power of self-governance, independent decision-making, and freedom from external control.
- Discursiveadjective
- Proceeding by reasoned argument or sequential exposition rather than by immediate visual intuition.
- Detachmentnoun
- The state of being emotionally objective, aloof, or free from clingy psychological attachments to outcomes, possessions, or dogmas. In Eastern philosophy, it represents spiritual liberation.
- aestheticsnoun
- A set of principles concerned with the nature and appreciation of beauty, artistic taste, and style.
- Braverynoun
- The moral quality or mental disposition that enables a person to encounter danger, difficulty, or acute pain with resolute courage, composure, and firmness of purpose.
- constructnoun
- A complex idea, mental framework, or artificial system deliberately built from simpler elements.
- Treatisenoun
- A formal, systematic, and comprehensive written work dealing methodically with the principles and evidence of a particular philosophical, scientific, or technical subject.
Also from these editions: terms
- Characternoun
- A metal block engraved with a letter used in letterpress printing, as well as the intrinsic moral quality and strength of a person.
- Accuracynoun
- The degree of precision, correctness, and exactitude with which a message or action reaches its intended mark.
- Frequencynoun
- The regular rate at which an event occurs or a message is transmitted over a designated period.
- CPMnoun
- An acronym for cost per mille, representing the advertising cost of delivering one thousand audience impressions.
- Equationnoun
- A complex statement or problem involving balancing multiple interdependent factors, variables, or meanings.
- slogannoun
- A memorable, catchy phrase used in marketing, politics, or advocacy to encapsulate a core message.
- Undeniableadjective
- Manifestly true, valid, or high in quality to the point where it cannot be disputed, overlooked, or questioned.
- Matrixnoun
- An enclosing medium, grid, or systemic web of cultural and algorithmic conventions that shapes perceptions.
- Singularitynoun
- The state, condition, or distinct quality of being singular, remarkable, and uniquely individual.
- Hookahnoun
- A traditional water pipe of Middle Eastern origin used for smoking specially prepared flavored tobacco.
- narrativenoun
- A spoken or written account of connected events, forming a coherent story or conceptual perspective.
- Byproductnoun
- A secondary, often unexpected result or incidental creation derived from an ongoing process or effort.
Also from these editions: concepts
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- Three Pillars of CommunicationThe three pillars of communication are a strategic framework consisting of creativity, accuracy, and frequency that together ensure messages are noticed, correctly…
- Social ProofSocial proof is a psychological and sociological phenomenon wherein individuals look to the behaviors, opinions, and affirmations of others to guide their own choices and…
- Character Under PressureCharacter under pressure is an ethical and philosophical principle asserting that a person's authentic moral nature and values are revealed through difficult choices made…
- Keith RomanowskiKeith Romanowski, a product photographer interviewed in Creative.8 of the Agency editorial as its first American creative, says he was always drawing as a child and that…
- Suelen VianaSuelen Viana, interviewed in Creative.6 of the Agency editorial, graduated in architecture, founded her own marketing agency and has a literature podcast. She says…
- Organic ReachOrganic reach is the number of unique individuals who view or interact with unpaid content distributed through social networks, search engines, or digital forums. It…
- ChatGPTChatGPT is a conversational assistant built on a language model and developed by OpenAI. In Issue.0, the author calls the announcement of its official public API huge…
- Movable TypeMovable type is a typographic system of printing that uses individual, reusable components carved or cast with characters to reproduce text on paper or parchment…
- Vanity MetricsVanity metrics are quantifiable data points, such as raw social media follower counts, page views, and video impressions, that appear impressive on surface dashboards but…
- Cost Per MilleCost per mille (CPM) is a standard advertising pricing metric that denotes the financial cost an advertiser incurs for every one thousand impressions or views of an…