Agency Dictionary
transmedia
adjectivePronunciation: /trænzˈmiː.di.ə/
In Portuguese: transmídia
Arts, Music & Media
Brand & MarketingWhat does “transmedia” mean?
Relating to storytelling or branding that extends cohesively across multiple entertainment formats and platforms.
Etymology
From trans- ('across, through') plus media (the plural of medium in the sense of a channel of communication). The compound describes storytelling or branding that extends coherently across multiple platforms, with each platform contributing distinct content.
Usage note
Transmedia storytelling differs from cross-media adaptation: in transmedia, each platform adds new content that expands the fictional world, rather than retelling the same story in a different format.
Usage examples
This is the true definition of metaverse/metareality because it truly represents the concept of transmedia storytelling, a term first coined by Henry Jenkins.
Concept
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Consumernoun
- An individual or group that acquires, purchases, or consumes physical or commercial goods and services for personal use. In marketing, consumers are studied for purchasing patterns and brand preferences.
- recipientnoun
- The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
- iconnoun
- A simplified image that represents a thing by resembling it. In semiotics, a sign that signifies through likeness; in digital interfaces, a small picture that stands for an object or a function.
- symbolismnoun
- The use of symbols to represent ideas or qualities, and the set of meanings that a form, an image or an object carries beyond its literal sense.
- pain pointnoun
- A specific problem, difficulty or frustration that a person experiences when using a product or a service, and that design or marketing sets out to solve.
- target audiencenoun
- The specific group of people that a message, a product or a campaign is meant to reach, defined by what they have in common, such as needs, habits or interests.
- briefingnoun
- A concise set of instructions or background information provided to guide a project or creative assignment.
- Accuracynoun
- The degree of precision, correctness, and exactitude with which a message or action reaches its intended mark.
- aestheticsnoun
- A set of principles concerned with the nature and appreciation of beauty, artistic taste, and style.
- Audiobooknoun
- An audio recording of the narration of a book, enabling listening through digital playback devices.
- bardnoun
- A poet, musician, or storyteller who recites verses celebrating heroic deeds, historical events, and emotional journeys.
- Captivatingadjective
- Capable of attracting, holding, or enchanting interest and affection through irresistible charm or aesthetic power.
Also from these editions: terms
- syntheticadjective
- Produced by artificial or chemical synthesis rather than originating from natural or organic processes.
- androidnoun
- A robot or synthetic organism designed to possess human form, movement, or intelligent behavior.
- binaryadjective
- Relating to or composed of two things, specifically a computational numbering system using base two digits.
- constructnoun
- A complex idea, mental framework, or artificial system deliberately built from simpler elements.
- dystopianoun
- An imagined state or society characterized by pervasive human suffering, totalitarian rule, or ecological ruin.
- Epiphanynoun
- A moment of sudden and profound intuitive comprehension, clarity, or essential insight.
- esportsnoun
- Organized, competitive video gaming played at professional levels before audiences both online and in stadiums.
- gamifiedadjective
- Modified by the addition of game elements, challenges, and reward structures to encourage participation.
- melatoninnoun
- A hormone produced by the pineal gland that regulates the sleep-wake cycle in response to darkness.
- pinealadjective
- Relating to the pineal gland, a small endocrine organ in the brain that secretes melatonin.
- symbiosisnoun
- An interaction or close living relationship between two different organisms or systems, often mutually beneficial.
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