Book
Marketing Warfare
Brand & MarketingWhat is the book Marketing Warfare in the Agency editorial?
Marketing Warfare is a book written by Al Ries and Jack Trout in 1985. In MetaMarketing.2, the edition cites it as a work that compares the competitive landscape in business to battlefield scenarios and provides marketing strategies for companies to gain a competitive advantage.
In short
In MetaMarketing.2, Marketing Warfare is cited in a passage about brand behaviour. The edition names the authors Al Ries and Jack Trout, the year 1985, and summarizes the book as comparing the competitive landscape in business to battlefield scenarios, providing marketing strategies for companies to gain a competitive advantage. The mention follows a reference to MetaMarketing.1's definition of marketing as inserting something new in the market, and precedes the idea that a brand's behaviour is how it conducts itself in a competitive scenario.
Key facts
- What does the edition say the book is about?
- It compares the competitive landscape in business to battlefield scenarios and provides marketing strategies for gaining competitive advantage.
- Who are the authors and year named in the edition?
- Al Ries and Jack Trout, 1985. The edition itself names them.
- In what context is the book cited?
- In a passage about brand behaviour in MetaMarketing.2, between the definition of marketing and the concept of competitive brand conduct.
What is the book Marketing Warfare?
Marketing Warfare is a book by Al Ries and Jack Trout, published in 1985. The creator and year are named by the edition itself.
How does it appear in MetaMarketing.2?
In MetaMarketing.2, the book is cited in a passage about brand behaviour. The edition names the authors and year and summarizes the core premise: comparing business competition to battlefield scenarios. It uses the book to set up the argument that a brand's behaviour is how it conducts itself in a competitive scenario amidst other brands.
Source editions
Where this entry comes from in the Agency editorial.
Also from these editions: concepts
Also from these editions: terms
Related concepts
- Al RiesAl Ries was an American marketing consultant and author, known for the books he wrote with Jack Trout, among them Positioning: The Battle for Your Mind and Marketing…
- Jack TroutJack Trout was an American marketing consultant and author, known for the books he wrote with Al Ries, among them Positioning: The Battle for Your Mind and Marketing…
- Marketing WarfareMarketing warfare is a strategic framework that applies military tactical principles to commercial business competition. Developed by Al Ries and Jack Trout, it views the…