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The Design of Everyday Things

What is The Design of Everyday Things in the Agency editorial?

The Design of Everyday Things is a book by Don Norman. In Design.2, the edition says Don Norman was the true author who popularized the term through this book, and that Norman taught the author a clear direction: considering the holistic experience of users when designing products.

In short

In Design.2, the book is cited when the author describes how UX/UI design became his thesis subject. He says Don Norman was the true author who popularized the term through The Design of Everyday Things, noting there were very few authors talking about it, one of them being the Brazilian Fabricio Teixeira with his blog UX Collective. The edition says Don Norman taught a clear direction: emphasizing the importance of considering the holistic experience of users when designing products.

Key facts

Why is the book cited?
As the work through which Don Norman popularized the term UX design, at a time when very few authors were discussing it.
What does the author say Don Norman taught him?
The importance of considering the holistic experience of users when designing products.
Who else is mentioned alongside Norman?
Fabricio Teixeira with his blog UX Collective, as one of the very few authors talking about the subject.

What is The Design of Everyday Things?

The Design of Everyday Things is a book by Don Norman, first published in 1988. These identification facts come from outside the editions and are marked for verification.

How does it appear in Design.2?

In Design.2, the author describes becoming fascinated with UX/UI as a subject for his graduation thesis. He credits Don Norman as the true author who popularized the term through The Design of Everyday Things, noting that very few authors were discussing the topic, one of them being Fabricio Teixeira. The edition says Norman taught a clear direction: emphasizing the importance of considering the holistic experience of users when designing products.

Source editions

Where this entry comes from in the Agency editorial.

Sources

  1. Wikipedia: The Design of Everyday Things (opens in a new tab)
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Cite this entry

“The Design of Everyday Things”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/the-design-of-everyday-things