Part of Market
Brand & Marketing
Brand building, positioning, communication strategy, audiences and advertising.
Concepts
- Creative ROICreative ROI is the analytical assessment of business returns generated by investments in design, branding, and strategic marketing campaigns. It encompasses both…
- Crisis CopywritingCrisis copywriting is the strategic discipline of composing precise, transparent, and stabilizing persuasive text during periods of operational upheaval, institutional…
- Don DraperDon Draper is the advertising man at the centre of the TV series Mad Men. In the Agency editorial he appears once, in the introduction of Issue.13, where the author…
- Empathetic BrandingEmpathetic branding is a strategic methodology that designs brand identities, visual languages, and marketing narratives through deep active listening and emotional…
- Eric RiesEric Ries is an American entrepreneur and author, known for the book The Lean Startup (2011). Issue.0 names him once, in a list of five authors the reader is asked to…
- Experiential DifferentiationExperiential differentiation is a competitive business strategy that distinguishes structurally identical products or services through superior user experience, sensory…
- Gary VaynerchukGary Vaynerchuk is a Belarusian-born American entrepreneur and author, co-founder of the agency VaynerMedia. Issue.0 names him once, at the end of a list of five…
- Graphic DesignGraphic design is the craft of communicating through static visual compositions that combine images, shapes, icons and typography. The Agency editorial presents it as the…
- GreenwashingGreenwashing is a deceptive marketing practice where a corporation presents an unsubstantiated or exaggerated image of environmental responsibility. It misleads consumers…
- Growth HackingGrowth hacking is a marketing methodology focused on rapid business expansion through low-cost, experiment-driven tactics and technical shortcuts. Rather than relying on…
- Guilherme VissottoGuilherme Vissotto is named once in the Agency editorial, in Creative.3, the interview of Higor Gomes. Asked about a dream project, Higor cites him as one of the…
- Higor FernandezHigor Fernandez, known as Less and interviewed in Creative.3 of the Agency editorial, is a designer and streamer who reached 192,000 followers on Twitch in two years. He…
- Jack TroutJack Trout was an American marketing consultant and author, known for the books he wrote with Al Ries, among them Positioning: The Battle for Your Mind and Marketing…
- Jean-François LyotardJean-François Lyotard was a French philosopher, known for the book The Postmodern Condition. MetaMarketing.1 names him once, in the paragraph that defines metamodernism…
- Johannes GutenbergJohannes Gutenberg was a German craftsman and inventor of the fifteenth century, known for introducing printing with movable type to Europe. In the Agency editorial…
- Jon HammJon Hamm is an American actor, best known for playing Don Draper in the television series Mad Men. The Agency editorial names him once, in Creative.11, where Thiago…
- Keith RomanowskiKeith Romanowski, a product photographer interviewed in Creative.8 of the Agency editorial as its first American creative, says he was always drawing as a child and that…
- Knowledge as a ServiceKnowledge as a Service (KaaS) is a contemporary business and editorial model where organizations deliver curated, high-utility intellectual frameworks, research, and…
- LeafcutterLeafcutter is an ant, one of the two characters of The Nature's Masterpiece, the short story the author wrote for Issue.12. The story introduces him as a "Tiny Art…
- LogoA logo is the graphic mark that identifies a brand, a company or a product. In the Agency editorial it is the practical reason to learn the difference between raster and…
- LunnaLunna, a tattoo artist and designer interviewed in Creative.9 of the Agency editorial, sees tattooing as a ritual and a way to connect with people. She began with…
- Mad MenMad Men is a TV series about the advertising industry in the 1960s. It appears in four editions. In Creative.11, the author says he binge-watched it before choosing…
- Marketing AutonomyMarketing autonomy is the strategic operational principle where an organization maintains internal mastery and execution capability over its commercial voice and growth…
- Marketing EthicsMarketing ethics is the moral framework and philosophical discipline governing the principles, standards, and conduct of commercial communication and advertising. It…
