Knowledge base
Topics and concepts
Every concept of the wiki, organised by area and in alphabetical order.
All concepts
- Brainstorming IdeationBrainstorming ideation is a collaborative and divergent creative technique used to generate, debate, and refine ideas without premature judgment. It combines manual…
- Brand AwarenessBrand awareness is the degree to which target consumers can recognize, recall, and associate a brand with its specific products or services. It represents the…
- Brand DifferentiationBrand differentiation is the strategic process of distinguishing an organization's products or services from competitive alternatives in the market. It establishes unique…
- Brand EcosystemA brand ecosystem is an interconnected network of communicational touchpoints, digital platforms, physical assets, and products through which an organization interacts…
- Brand EntrepreneurshipBrand entrepreneurship is the economic transition from executing design and marketing as an external employee to founding, owning, and directing proprietary corporate…
- Brand ImpressionA brand impression is a perceptual, emotional, or physical encounter between an individual and an organization's communicative identity. In strategic marketing, it…
- Brand NarrativeA brand narrative is the overarching storytelling architecture through which an organization communicates its core identity, foundational values, and emotional purpose to…
- Brand PersonaA brand persona is a fictional, anthropomorphic profile that embodies the values, tone, aesthetic taste, and psychological traits of a commercial brand. It serves as an…
- Brand PersonalityBrand personality is the set of human characteristics, emotional attributes, and behavioral traits attributed to a brand or organization. It enables a company to…
- Brand TrustBrand trust is the consumer expectation and confidence that an enterprise will reliably deliver on its promises, maintain ethical integrity, and safeguard customer…
- BraveheartBraveheart is the lone hiker of The Finger and the Moon, the short story that opens Issue.4 of the Agency editorial. She is sitting on a rock at the top of the Andes…
- Bread and CircusesBread and circuses, or panem et circenses, is a governance strategy that placates an urban population through public grain handouts and state-sponsored spectacles. Coined…
- Breaking BadBreaking Bad is a TV series. In Issue.16, it is named alongside The Sopranos, The Wire and Mad Men as one of the critically acclaimed drama series that pushed boundaries…
- Brendan FraserBrendan Fraser is an American-Canadian actor who plays the lead role in the film The Whale (2022). Issue.0 names him once, in the author's prose, in the passage that…
- Brett MartinBrett Martin is an American journalist and the author of the book Difficult Men, about the television dramas of the turn of the century. Issue.16 names him once, in the…
- Business ConfidenceBusiness confidence is a measure of the degree of optimism that enterprise executives and entrepreneurs feel about future economic conditions and profitability. When…
- C. S. LewisC. S. Lewis was a British writer and scholar, author of The Chronicles of Narnia. Issue.6 names him once, in the caption of an image in the section on liquid modernity…
- Carbon CreditsA carbon credit is a measurable and tradeable financial instrument that represents the verified reduction or removal of one metric ton of carbon dioxide. These…
- Carbon FootprintA carbon footprint is the total amount of greenhouse gases generated directly and indirectly by an individual, organization, or product lifecycle. It serves as a primary…
- Carbon OffsettingCarbon offsetting is a mechanism that allows organizations to compensate for their greenhouse gas emissions by funding equivalent emissions reductions elsewhere. This…
- Carbon PricingCarbon pricing is an economic instrument that captures the external costs of greenhouse gas emissions by tying them directly to their sources through a monetary fee. By…
- Carbon SequestrationCarbon sequestration is the process of capturing and securing carbon dioxide from the atmosphere to mitigate global climate change. It encompasses biological methods like…
- Carbon TaxationCarbon taxation is an environmental fiscal policy that levies a direct fee on the production, distribution, or combustion of fossil fuels based on their greenhouse gas…
- Carl JungCarl Jung was a Swiss psychiatrist and the founder of analytical psychology, known for the archetypes, the collective unconscious and synchronicity. Five editions of the…
- Carl SaganCarl Sagan was an American astronomer and science communicator, the presenter of the series Cosmos and the author of The Demon-Haunted World. The Agency editorial names…
- Carmela SopranoCarmela Soprano is a character of the television series The Sopranos, the wife of the mob boss Tony Soprano, played by Edie Falco. In the Agency editorial she is named…
- CarnivalizationCarnivalization is a cultural and literary concept describing the temporary inversion of social hierarchies, norms, and solemn authorities through joyful communal…
- Carolina JustusCarolina Justus, interviewed in Creative.2 of the Agency editorial, is a designer with experience in sales who comes from Paraguay and speaks three languages. She…
- Carry on Wayward SonCarry on Wayward Son is a song by Kansas listed in the Chords music recommendation section of Issue.10. The edition presents the song with its title and band name, with…
- Cartesian RationalismCartesian rationalism is the epistemological and metaphysical system founded by René Descartes that establishes the thinking ego as the primary certainty of existence. It…