Agency Dictionary
narrative
nounPronunciation: /ˈnærətɪv/
In Portuguese: narrativa
What does “narrative” mean?
A spoken or written account of connected events, forming a coherent story or conceptual perspective.
Etymology
Entered English from Middle French narratif and directly from Late Latin narrātīvus (suited to narrating, pertaining to the act of telling), an adjective formed from narrāre (to tell, to recount). The Latin verb narrāre is likely related to gnārus (knowing, acquainted with), suggesting that narrating was first the act of making something known to another. The word moved from an adjectival Latin sense to the noun use that now dominates, naming both the account itself and the craft of telling it.
Usage note
Used as both noun and adjective. In cultural and media studies, 'the narrative' often means the dominant frame or account shaping public understanding of an event, beyond any single story.
Synonyms
- account
- story
- tale
- chronicle
- recounting
Word family
- narrate
- narrator
- narration
- narratology
- narratively
Usage examples
They are buying a story, a narrative, a brand.
Concepts
- Brand NarrativeA brand narrative is the overarching storytelling architecture through which an organization communicates its core identity, foundational values, and emotional purpose to…
- Experiential DifferentiationExperiential differentiation is a competitive business strategy that distinguishes structurally identical products or services through superior user experience, sensory…
- Symbolic ValueSymbolic value is the non-material worth attributed to an object, service, or brand based on cultural meaning, narrative, and social status. Unlike utility value or…
- Value PropositionA value proposition is a concise declaration of the tangible and intangible benefits that an organization promises to deliver to its customers. It defines why a product…
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Antithesisnoun
- A person, thing, or concept that represents the direct or exact opposite of another.
- Rebirthnoun
- A new beginning after a period of decline or destruction, used in mythology to describe the cyclical return to life after death. In Archetype.0, rebirth is the defining characteristic of both the Bennu and the Phoenix.
- Discursiveadjective
- Proceeding by reasoned argument or sequential exposition rather than by immediate visual intuition.
- paperweightnoun
- A small, heavy object placed on loose sheets of paper to prevent them from scattering or blowing away.
- quotationnoun
- A group of words taken verbatim from a published text or speech and repeated by another author.
- omissionnoun
- The intentional or accidental act of leaving something out or excluding details from a statement or text.
- Treatisenoun
- A formal, systematic, and comprehensive written work dealing methodically with the principles and evidence of a particular philosophical, scientific, or technical subject.
- Maximnoun
- A concise statement expressing a fundamental principle, general truth, or practical rule of conduct.
- verbatimadjective
- In exactly the same words as the original, word for word. Said of a quotation or a transcription that changes nothing.
- rhetoricnoun
- The art of effective and persuasive speaking or writing, especially through strategic linguistic devices.
- literary devicenoun
- A technique that a writer uses to produce a particular effect or to convey meaning, such as metaphor, irony, repetition, quotation or aphorism.
- Accuracynoun
- The degree of precision, correctness, and exactitude with which a message or action reaches its intended mark.
Also from these editions: terms
- Resiliencenoun
- The capacity to withstand or recover quickly from difficulties, tough conditions, or shock.
- aestheticsnoun
- A set of principles concerned with the nature and appreciation of beauty, artistic taste, and style.
- Authenticitynoun
- The quality of being real, genuine, and true to one's own character or stated origins.
- baronnoun
- A member of the aristocracy, or an influential magnate exercising commanding power in a specific industry.
- Bifurcationnoun
- The division of something into two separate branches, directions, or parts.
- caffeinenoun
- A naturally occurring central nervous system stimulant found in coffee beans, tea leaves, and cacao pods.
- cinnamonnoun
- An aromatic spice obtained from the stripped inner bark of several tree species of the genus Cinnamomum.
- commoditynoun
- A basic primary good, agricultural staple, or raw material that is interchangeable with other goods of the same type.
- Contextualadjective
- Depending on, relevant to, or determined by the surrounding circumstances or environment.
- Differentiationnoun
- The act or process of distinguishing between two or more items or establishing uniqueness.
- eccentricadjective
- Deviating from conventional, customary, or established norms, particularly in personality, style, or flavor.
- espressonoun
- A concentrated coffee beverage brewed by forcing pressurized hot water through finely ground coffee beans.
Also from these editions: concepts
- Lateral ThinkingLateral thinking is a deliberate creative problem-solving method that generates novel ideas by looking at scenarios from unorthodox angles and escaping traditional linear…
- Vertical ThinkingVertical thinking is a sequential, analytical cognitive approach that moves step-by-step toward a single logically validated solution based on established data and…
- Al RiesAl Ries was an American marketing consultant and author, known for the books he wrote with Jack Trout, among them Positioning: The Battle for Your Mind and Marketing…
- DuneDune is a 1965 epic science fiction novel by Frank Herbert. In Issue.5, the edition describes it as a Star Wars for adults and uses its fictional spice economy to…
- Frank HerbertFrank Herbert was an American science fiction writer, author of the novel Dune (1965). Issue.5 names him three times in its passage about Dune: in the heading, in the…
- Jack TroutJack Trout was an American marketing consultant and author, known for the books he wrote with Al Ries, among them Positioning: The Battle for Your Mind and Marketing…
- Marketing WarfareMarketing Warfare is a book written by Al Ries and Jack Trout in 1985. In MetaMarketing.2, the edition cites it as a work that compares the competitive landscape in…
- SunglassesSunglasses is a song by Sagan and Sam Russell listed in the Chords music recommendation section of Issue.5. The edition presents the song with its title and artist names…
- Aesthetic CurationAesthetic curation is the thoughtful selection, contextualization, and presentation of visual works and cultural artifacts to cultivate discernment. It evaluates creative…
- Aesthetic PerceptionAesthetic perception is the human faculty of apprehending, feeling, and evaluating beauty, balance, and expressive harmony within objects, art, and environments. It…
- AI-Native EconomyAn AI-native economy is an emerging macroeconomic paradigm where automated machine intelligence, generative models, and algorithmic agents form the core operational…
- Attention EconomyThe attention economy is an economic framework treating human attention as a scarce, monetizable commodity competed for by digital platforms, media networks, and…