Character
Miles Morales
Design
Digital Culture
Play & SportWho is Miles Morales in the Agency editorial?
Miles Morales is a Marvel Comics character, a teenager who takes on the identity of Spider-Man. The Agency editorial names him once, in Design.2, where a Miles Morales skin on Fortnite is given as an example of an intangible product, the kind that is made for a user and not for a consumer.
In short
Miles Morales is a Marvel Comics character who takes on the identity of Spider-Man. In the Agency editorial he appears in a single passing mention. Design.2, the first part of the edition on UX/UI design, separates consumers from users. A tangible product with packaging, like a can of Coke, is made for a consumer. An intangible product, like an e-book, software, a game or "a Miles Morales skin on Fortnite", is made for a user. The edition says nothing about the character himself: his name identifies a digital item sold inside a game.
Key facts
- Which work does Miles Morales belong to?
- He is a Marvel Comics character who takes on the identity of Spider-Man. Design.2 does not name the work. It only mentions a skin of the character in the game Fortnite.
- Where does the Agency editorial name Miles Morales?
- Only in Design.2, in one sentence of the passage that distinguishes a consumer from a user.
- What does the mention illustrate?
- An intangible product. The edition lists an e-book, software, a game and a character skin as things made for a user, in contrast with a can of Coke, made for a consumer.
Who is Miles Morales?
Miles Morales is a character of Marvel Comics, a teenager who becomes Spider-Man. Beyond the comics, he is the protagonist of the animated film Spider-Man: Into the Spider-Verse and of video games that carry his name. Design.2 does not present the character. It takes for granted that the reader knows the name.
How does Design.2 use Miles Morales?
Design.2 explains the difference between a consumer and a user. If a product is tangible, has packaging and can be bought in a supermarket, it is made for a consumer. If it is intangible, it is made for a user, and the examples are an e-book, software, a game or "a Miles Morales skin on Fortnite". The edition concludes that customers are either physical, the consumers, or digital, the users. This is the only mention of the character in the editorial.
Source editions
Where this entry comes from in the Agency editorial.