Part of Creation
Design
Visual, product, interface and experience design, from fundamentals to professional practice.
Concepts
- 3D Design3D design is the creation of three-dimensional digital models with volume, texture, light and, often, movement. In the Agency editorial, 3D designers are one of the roles…
- AccessibilityAccessibility is the design and engineering practice of ensuring that products, devices, and environments are usable by people of all abilities, including those with…
- Adobe IllustratorAdobe Illustrator is the vector drawing program published by Adobe and the standard tool for creating logos, icons and illustrations. In the Agency editorial it is the…
- Adobe PhotoshopAdobe Photoshop is the image editing software that became the standard tool of digital design and photo retouching. In the Agency editorial it stands for the tools of the…
- Aesthetic MasteryAesthetic mastery is the refined capability to orchestrate form, harmony, hierarchy, and meaning into compelling creative work. It is developed through years of…
- Aesthetic-Usability BalanceThe aesthetic-usability balance is a core user experience design principle reconciling visual beauty with intuitive functional utility. It ensures that an interface…
- Album Cover DesignAlbum cover design is a specialized visual communication discipline dedicated to translating the tone, mood, and narrative of recorded music into compelling artwork. It…
- André KochemAndré Kochem is a creative named once in Creative.5 of the Agency editorial, the interview with the industrial designer Pietro Verona. Pietro credits him as a friend who…
- Anti-MinimalismAnti-minimalism is an aesthetic and cultural movement that rejects the austere restraint, neutral monochrome, and stark functionalism of orthodox minimal design. It…
- Art DirectionArt direction is the discipline responsible for formulating and overseeing the visual style of a creative piece. It translates conceptual briefs into concrete aesthetic…
- Artistic UnityArtistic unity is the foundational aesthetic principle wherein every disparate element of a creative work synthesizes into a cohesive, purposeful, and indivisible whole…
- BatmanBatman is the DC Comics superhero who protects Gotham City, with Robin as his young partner. The Agency editorial names him in two editions: in the short story of…
- Biomechanical ArtBiomechanical art is a surrealist aesthetic movement that fuses organic anatomical forms, musculature, and visceral flesh with mechanical gears, pipes, and industrial…
- Biophilic InspirationBiophilic inspiration is the intentional practice of deriving artistic forms, color palettes, and structural patterns directly from biological nature. It posits that…
- Carolina JustusCarolina Justus, interviewed in Creative.2 of the Agency editorial, is a designer with experience in sales who comes from Paraguay and speaks three languages. She…
- CircleThe circle is the plane figure in which every point of the outline lies at the same distance from the center. In the Agency editorial it is also a symbol: Design.1…
- Color DepthColor depth is the number of bits used to indicate the color of a single pixel in a digital image or video. It determines the total variety of distinct shades and tones…
- Computer-Aided DesignComputer-aided design is the use of specialized computer software to create, modify, analyze, and optimize digital designs. It serves as the primary technical drafting…
- Connecting the DotsConnecting the dots is the act of linking separate pieces of information so that a pattern or an idea appears. In the Agency editorial it is the unit of all thinking…
- Creative DirectionCreative direction is the practice of guiding the artistic and strategic vision of a project or campaign. It aligns commercial goals with aesthetic execution to produce…
- Creative EmpathyCreative empathy is the conscious discipline of adopting another person's emotional perspective and aspirations to inform the design process. It transforms client briefs…
- Dark PatternsDark patterns are user interface design techniques deliberately constructed to manipulate individuals into making unintended, disadvantageous choices. These deceitful…
- Design ConstraintsDesign constraints are the technical, financial, temporal, and brand limitations that define the boundaries within which a creative solution must function. Rather than…
- Design EthicsDesign ethics is the field of inquiry and professional practice concerning the moral duties and social impacts of designers and their creations. It guides practitioners…
Terms
- animaticnoun
- A rough preview of an animation or a film, made by editing the storyboard drawings in sequence with timing and often sound, to test rhythm before production.
- anthropometricsnoun
- The measurement of the human body, its sizes, proportions and reach, and the use of those measurements to design products and spaces that fit the people who use them.
- Artisannoun
- A skilled craftsperson who manufactures tangible or digital goods with exceptional manual dexterity and care.
- blueprintnoun
- A detailed technical drawing or photographic print outlining architectural, engineering, or conceptual plans.
- briefingnoun
- A concise set of instructions or background information provided to guide a project or creative assignment.
- Buttonnoun
- A physical or graphical control element that triggers an immediate action or command when pressed or clicked. In software interfaces, buttons communicate system affordances through visual boundaries and labels.
- Characternoun
- A metal block engraved with a letter used in letterpress printing, as well as the intrinsic moral quality and strength of a person.
- Constraintnoun
- A limitation, restriction, or boundary that regulates and shapes a creative or technical process. In digital engineering, constraints turn ambiguity into solvable problem parameters.
- densitynoun
- The quantity of mass, pixels, or information concentrated within a given unit of area or space.
- Desaturationnoun
- The progressive loss or removal of chromatic intensity, rendering a color closer to a neutral gray.
- Designnoun
- The intentional process of conceiving and planning visual, functional or experiential solutions. It ranges from graphic creation to interaction, service and product design.
- elegancenoun
- The quality of being graceful, stylish, refined, and harmoniously proportioned in appearance, demeanor, or design.
- Engravedadjective
- Carved, cut, or etched deeply into a hard surface such as metal, wood, or stone.
- Frictionnoun
- Resistance encountered when two surfaces or systems interact, or operational resistance hindering user completion of an action in digital interfaces.
- iconnoun
- A simplified image that represents a thing by resembling it. In semiotics, a sign that signifies through likeness; in digital interfaces, a small picture that stands for an object or a function.
- Impressionnoun
- An indentation or mark produced on a surface by pressure, or an effect or feeling produced in someone's mind.
- Infographicnoun
- A visual representation of information, data, or technical knowledge designed to present complex material clearly and quickly. It combines charts, diagrams, and concise text to reveal underlying patterns.
- Iterationnoun
- The repetition of a process or procedure in order to generate an improved version or achieve a desired outcome.
- Layoutnoun
- The spatial arrangement and structural distribution of text, images, and visual elements on a printed page or digital screen. It establishes visual order, reading flow, and aesthetic harmony within a composition.
- letteringnoun
- The art of drawing custom typographic characters and decorative letters to create a unique illustrative composition.
- Mockupnoun
- A full-scale or realistic model of a design used for demonstration, evaluation, or promotion. In digital product creation, it illustrates interface aesthetics before programming begins.
- mood boardnoun
- A panel of images, colours, textures and type samples gathered to show the visual direction and the atmosphere intended for a project before it is designed.
- organicadjective
- Relating to or derived from living organisms, biological matter, or systematically integrated natural systems.
- Packagingnoun
- The materials, structural casing, and graphic labeling used to wrap, protect, and market physical commodities. In visual design, it communicates brand values directly at point of touch.
Editions that deal with this area
- Design.3 - The Disciplines of DesignRead the edition
- Design.2 - Demystifying UX/UI Design Pt.1Read the edition
- Design.1 - Pixels, Colors and ScreensRead the edition
- Design.0 - Beyond the Surface of FormsRead the edition
- Creative.5 - Pietro VeronaRead the edition
- Creative.7 - Pedro SampaioRead the edition
- Issue.12 - SemioticsRead the edition
- Issue.3 - Design in CrisisRead the edition
- Creative.8 - Keith RomanowskiRead the edition
- Issue.25 - Interfaces as CosmologyRead the edition
- Creative.1 - Amanda de AndradeRead the edition
- Creative.3 - Higor FernandezRead the edition
