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Concept

User Flow

What is a user flow?

A user flow is a visual diagram that maps out the path a user takes through an application to complete a specific task. It charts decision points, alternative routes, and sequential screens from initial entry to final goal completion.

In short

A user flow illustrates the step-by-step navigation pathway required to accomplish an objective inside a digital product. By tracing user decisions and conditional branches, it highlights potential roadblocks and unnecessary friction points. Designing flows prior to visual screens ensures coherent logic and seamless progression.

Key facts

What is the primary function of a user flow?
It exposes friction points, logical gaps, and navigational dead ends before interface screens are drawn.
What visual symbols are common in user flow diagrams?
Rectangles for screens, diamonds for decision moments, and directional arrows indicating navigation pathways.
How does the Agency editorial incorporate user flows?
The editorial lists assembling user flows alongside wireframes as essential architectural steps in app design.

Overview

User flows diagram the procedural sequence a person follows when navigating a website, app, or software platform. Designers map entry states, user choices, decision trees, and system responses to ensure logical continuity. This visual blueprint reveals redundant screens, dead-end paths, and confusing branching before high-fidelity visual design begins. Clear user flows lay the foundation for intuitive information architecture and frictionless task completion.

In the Agency editorial

In Design 2, putting together a user flow with necessary screens is highlighted as a foundational task for the product designer. The author explains that after understanding product objectives, mapping out sequential steps ensures that user actions unfold without confusion. The text stresses that coherent user flows prevent users from getting lost or abandoning digital tools.

Source editions

Where this entry comes from in the Agency editorial.

Related terms

Screennoun
A flat physical display surface on an electronic device that projects visual images, interfaces, and text to a viewer. It serves as the primary visual output medium for modern personal computers and mobile phones.

Sources

  1. Design.2 - Demystifying UX/UI Design Pt.1 (opens in a new tab), Agency Brasil
Published
Cite this entry

“User Flow”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/user-flow