Agency Dictionary

Venture

nounPronunciation: /ˈvɛn.tʃər/

What does “Venture” mean?

A risky, daring, or commercial undertaking typically involving financial investment and uncertainty regarding the final outcome.

Etymology

A clipping of adventure; adventure comes from Old French aventure, from Latin adventura ('that which is about to happen'), from advenire ('to arrive, to happen'). The shortened form venture emerged with the specific sense of a risky commercial undertaking.

Usage note

Venture retains the connotation of risk from its origin in adventure; venture capital and joint venture both preserve the sense of an uncertain but potentially profitable undertaking.

Synonyms

undertaking
enterprise
endeavor
project

Word family

venturesome
adventure
adventurous
adventurer

Rhymes with

debenture
indenture

Usage examples

This is the main goal of the Agency newsletter, to share marketing tips and fresh information about the world with my readers so that you can take effective action toward the success of your ventures.

Concept

Creative ROICreative ROI is the analytical assessment of business returns generated by investments in design, branding, and strategic marketing campaigns. It encompasses both…

Source editions

Where this entry comes from in the Agency editorial.

issue.0 - Row Your Boat, Sailor.March 3, 2023Read the edition

Words of the same theme

Consumernoun: An individual or group that acquires, purchases, or consumes physical or commercial goods and services for personal use. In marketing, consumers are studied for purchasing patterns and brand preferences.
stakeholdernoun: A person or group with an interest in a project or an organization and affected by its results, such as clients, managers, investors or users.
asynchronousadjective: Not occurring at the same time or coordinated simultaneously, describing workflows or interactions handled independently across time.
Bailoutnoun: An emergency provision of financial assistance to a failing company, bank, or economy to prevent insolvency.
Baselinenoun: A clearly defined reference point or standard benchmark against which measurements and quality levels are compared. In industry analysis, it defines the current standard of work.
Bottlenecknoun: A point of congestion or obstruction that impedes progress or restricts flow in a production or organizational system.
brokeragenoun: The business, activity, or fee of a licensed broker who facilitates commercial transactions between buyers and sellers.
Byproductnoun: A secondary, often unexpected result or incidental creation derived from an ongoing process or effort.
cinnamonnoun: An aromatic spice obtained from the stripped inner bark of several tree species of the genus Cinnamomum.
commoditynoun: A basic primary good, agricultural staple, or raw material that is interchangeable with other goods of the same type.
consultantnoun: A professional who provides expert advice, diagnostic analysis, and strategic guidance in a specific discipline or industry.

Also from these editions: terms

Catharticadjective: Providing psychological relief through the open expression and release of strong or repressed emotions.
Clausenoun: A distinct article or stipulation in a formal treaty, bill, or legal contract addressing a specific condition or obligation.
Corporativismnoun: The defence of the interests of a business class or professional group above the general interest, and the culture built around it. The word also names a political and economic system organized through corporations of employers, workers and professions.
Deficitnoun: The amount by which a sum of money falls short of the required or expected amount, particularly when spending exceeds revenue.
Impatientadjective: Restlessly intolerant of delay, opposition, or tedious circumstances, wanting immediate results or action.
Paddlenoun: A short, light oar with a flat blade at one or both ends, held with both hands to propel and steer a small watercraft.
Recessionnoun: A significant and widespread decline in economic activity lasting across several months, typically marked by falling GDP, reduced industrial production, and rising unemployment.
Transhumanismnoun: A philosophical and intellectual movement advocating the transformation and enhancement of human capabilities through advanced technologies like biotechnology and cybernetics.
Tsunaminoun: A series of massive ocean waves caused by sudden displacement of water from undersea earthquakes, or metaphorically a sudden overwhelming influx of events.
Inertianoun: The tendency of an object to remain at rest or in uniform motion unless acted upon by an external force, or a state of sluggish inaction in organizations.
Syntaxnoun: The arrangement of words and phrases to create well-formed sentences in a natural language, or the structural rules governing code expressions in computing.