Person
Philip Kotler
Brand & MarketingWho is Philip Kotler in the Agency editorial?
Philip Kotler is an American marketing author and professor, known for the textbook Marketing Management. Issue.0 names him once, first in a list of five marketing authors the reader is asked to forget because, the edition argues, marketing as we know it is gone.
In short
Philip Kotler is an American marketing author and professor. In the Agency editorial he appears in a single sentence of Issue.0, in the author's prose: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The edition argues that their concepts were written in the post-modern era for a world before COVID-19. It adds right after that it is not throwing these authors into the fire nor retiring them. No book or idea of Kotler is discussed individually.
Key facts
- Who is Philip Kotler?
- An American marketing author and professor born in 1931, known for the textbook Marketing Management.
- Where does the Agency editorial name Philip Kotler?
- In Issue.0, in the author's prose, as the first of five marketing authors in the sentence that begins with the word Forget.
- Does Issue.0 reject his work?
- Not entirely. The author writes that he is not throwing these authors and schools into the fire nor retiring them, and that they had their moment.
Who is Philip Kotler?
Philip Kotler is an American marketing author born in 1931, long a professor at the Kellogg School of Management of Northwestern University. He is known for the textbook Marketing Management. These facts come from outside the edition and are marked for verification.
How does Philip Kotler appear in Issue.0?
Issue.0 names him once, in the opening argument about the marketing that is meta. The sentence is a list: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The edition then asks the reader to forget concepts like MVP, Lean Startup, 4Ps and Design Thinking, which it says were written in the post-modern era and made for a world before COVID-19. It does not link any of these concepts to a particular name.
The next paragraph qualifies the gesture. The author writes that he is not throwing these authors and schools into the fire, nor retiring them: "They had their moment but if their concepts still worked, we wouldn't be in crisis." The edition does not discuss any book or idea of Kotler individually.
Source editions
Where this entry comes from in the Agency editorial.