Person
Al Ries
Brand & MarketingWho is Al Ries in the Agency editorial?
Al Ries was an American marketing consultant and author, known for the books he wrote with Jack Trout, among them Positioning: The Battle for Your Mind and Marketing Warfare. MetaMarketing.2 names him once, with Trout, as co-author of Marketing Warfare.
In short
Al Ries was an American marketing consultant and author who wrote several books with Jack Trout. In the Agency editorial he appears only in MetaMarketing.2, in one sentence of the author's text. The edition says that the book Marketing Warfare, written by Al Ries and Jack Trout in 1985, compares the competitive landscape in business to battlefield scenarios and "provides marketing strategies for companies to gain a competitive advantage". From there the edition concludes that the behaviour of a brand is how it conducts itself in a competitive scenario amidst other brands.
Key facts
- Who was Al Ries?
- An American marketing consultant and author who lived from 1926 to 2022, co-author with Jack Trout of Positioning: The Battle for Your Mind and Marketing Warfare.
- Where does the Agency editorial name Al Ries?
- Only in MetaMarketing.2, in one sentence of the author's text that presents the book Marketing Warfare.
- What does MetaMarketing.2 say about him?
- That he wrote Marketing Warfare with Jack Trout, a book the edition dates to 1985 and describes as comparing business competition to battlefield scenarios.
Who was Al Ries?
Al Ries was an American marketing consultant and author who lived from 1926 to 2022. With Jack Trout he wrote Positioning: The Battle for Your Mind and Marketing Warfare, books about how brands compete for a place in the customer's mind. These facts come from outside the edition and are marked for verification.
How does Al Ries appear in MetaMarketing.2?
MetaMarketing.2 names him once, in the author's text, together with Jack Trout. The edition says that their book Marketing Warfare, which it dates to 1985, compares the competitive landscape in business to battlefield scenarios and "provides marketing strategies for companies to gain a competitive advantage". The next sentence draws the edition's own conclusion: "the behavior of a brand is how it conducts itself in a competitive scenario amidst other brands". The edition does not quote the book.
Source editions
Where this entry comes from in the Agency editorial.