Agency Dictionary
Memorability
nounPronunciation: /ˌmem.ər.əˈbɪl.ə.ti/
In Portuguese: Memorabilidade
Brand & Marketing
Psychology & MindWhat does “Memorability” mean?
The quality of being easy to remember, noteworthy, or enduring in human recollection.
Etymology
Formed from memorable and the suffix -ity. Memorable comes from Latin memorabilis (worthy of mention or memory), derived from memorare (to recall), from memoria (memory), from memor (mindful). The abstract noun in -ity follows the standard Latin pattern of forming nouns of quality.
Word family
- memorable
- memorably
- memory
- memorize
Usage examples
They provide identification, differentiation, trust, and memorability.
Concepts
- Brand AwarenessBrand awareness is the degree to which target consumers can recognize, recall, and associate a brand with its specific products or services. It represents the…
- Brand DifferentiationBrand differentiation is the strategic process of distinguishing an organization's products or services from competitive alternatives in the market. It establishes unique…
- Visual IdentityVisual identity is the coherent system of graphic elements, including logos, typography, color palettes, and imagery, that visually expresses a brand's character and…
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- vocationnoun
- A strong innate inclination or sense of purpose toward a particular career, craft, or calling.
- Consumernoun
- An individual or group that acquires, purchases, or consumes physical or commercial goods and services for personal use. In marketing, consumers are studied for purchasing patterns and brand preferences.
- Synchronicitynoun
- The simultaneous occurrence of events that appear meaningfully related yet lack a direct causal connection.
- recipientnoun
- The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
- Stigmanoun
- A mark of social disgrace, shame, or prejudice associated with a particular circumstance, trait, or behavior.
- clevernessnoun
- The mental quality of being quick-witted, agile, and ingenious in solving specific situational problems.
- pain pointnoun
- A specific problem, difficulty or frustration that a person experiences when using a product or a service, and that design or marketing sets out to solve.
- target audiencenoun
- The specific group of people that a message, a product or a campaign is meant to reach, defined by what they have in common, such as needs, habits or interests.
- briefingnoun
- A concise set of instructions or background information provided to guide a project or creative assignment.
- collective consciousnessnoun
- The set of beliefs, ideas and feelings shared by the members of a society, which exists beyond any single person. By extension, what a community knows and repeats in common.
- Abyssnoun
- A deep or seemingly bottomless chasm, either in physical geography or metaphorical psychological depth. It evokes feelings of unfathomable emptiness or existential peril.
Also from these editions: terms
- Resiliencenoun
- The capacity to withstand or recover quickly from difficulties, tough conditions, or shock.
- Authenticitynoun
- The quality of being real, genuine, and true to one's own character or stated origins.
- Bifurcationnoun
- The division of something into two separate branches, directions, or parts.
- Contextualadjective
- Depending on, relevant to, or determined by the surrounding circumstances or environment.
- Differentiationnoun
- The act or process of distinguishing between two or more items or establishing uniqueness.
- Interdisciplinaryadjective
- Involving or combining two or more academic disciplines or professional specialized fields.
- Mannerismnoun
- A habitual gesture, distinctive personal style, or idiosyncratic behavioral trait.
- narrativenoun
- A spoken or written account of connected events, forming a coherent story or conceptual perspective.
- Personanoun
- The public face or role that a person or entity presents to the world, distinct from private inner reality.
- Preposterousadjective
- Contrary to reason or common sense, utterly absurd or ridiculous.
- Symbolicadjective
- Serving as a representation of something intangible or carrying deeper non-literal meaning.
Also from these editions: concepts
- Al RiesAl Ries was an American marketing consultant and author, known for the books he wrote with Jack Trout, among them Positioning: The Battle for Your Mind and Marketing…
- Jack TroutJack Trout was an American marketing consultant and author, known for the books he wrote with Al Ries, among them Positioning: The Battle for Your Mind and Marketing…
- Marketing WarfareMarketing Warfare is a book written by Al Ries and Jack Trout in 1985. In MetaMarketing.2, the edition cites it as a work that compares the competitive landscape in…
- Aesthetic CurationAesthetic curation is the thoughtful selection, contextualization, and presentation of visual works and cultural artifacts to cultivate discernment. It evaluates creative…
- Attention EconomyThe attention economy is an economic framework treating human attention as a scarce, monetizable commodity competed for by digital platforms, media networks, and…
- Brand EcosystemA brand ecosystem is an interconnected network of communicational touchpoints, digital platforms, physical assets, and products through which an organization interacts…
- Brand PersonalityBrand personality is the set of human characteristics, emotional attributes, and behavioral traits attributed to a brand or organization. It enables a company to…
- Corporate PersonaA corporate persona is the tailored organizational character and public mask that a company adopts across different social and commercial environments. Rooted in…
- Marketing WarfareMarketing warfare is a strategic framework that applies military tactical principles to commercial business competition. Developed by Al Ries and Jack Trout, it views the…
- Symbolic ValueSymbolic value is the non-material worth attributed to an object, service, or brand based on cultural meaning, narrative, and social status. Unlike utility value or…