Person
Jack Trout
Brand & MarketingWho is Jack Trout in the Agency editorial?
Jack Trout was an American marketing consultant and author, known for the books he wrote with Al Ries, among them Positioning: The Battle for Your Mind and Marketing Warfare. MetaMarketing.2 names him once, with Ries, as co-author of Marketing Warfare.
In short
Jack Trout was an American marketing consultant and author who wrote several books with Al Ries. In the Agency editorial he appears only in MetaMarketing.2, in one sentence of the author's text. The edition says that the book Marketing Warfare, written by Al Ries and Jack Trout in 1985, compares the competitive landscape in business to battlefield scenarios and "provides marketing strategies for companies to gain a competitive advantage". From there the edition concludes that the behaviour of a brand is how it conducts itself in a competitive scenario amidst other brands.
Key facts
- Who was Jack Trout?
- An American marketing consultant and author who lived from 1935 to 2017, co-author with Al Ries of Positioning: The Battle for Your Mind and Marketing Warfare.
- Where does the Agency editorial name Jack Trout?
- Only in MetaMarketing.2, in one sentence of the author's text that presents the book Marketing Warfare.
- What does MetaMarketing.2 say about him?
- That he wrote Marketing Warfare with Al Ries, a book the edition dates to 1985 and describes as comparing business competition to battlefield scenarios.
Who was Jack Trout?
Jack Trout was an American marketing consultant and author who lived from 1935 to 2017. With Al Ries he wrote Positioning: The Battle for Your Mind and Marketing Warfare, books about how brands compete for a place in the customer's mind. These facts come from outside the edition and are marked for verification.
How does Jack Trout appear in MetaMarketing.2?
MetaMarketing.2 names him once, in the author's text, together with Al Ries. The edition says that their book Marketing Warfare, which it dates to 1985, compares the competitive landscape in business to battlefield scenarios and "provides marketing strategies for companies to gain a competitive advantage". The next sentence draws the edition's own conclusion: "the behavior of a brand is how it conducts itself in a competitive scenario amidst other brands". The edition does not quote the book.
Source editions
Where this entry comes from in the Agency editorial.