What are Reddit's slogans, according to Issue.2?

The old slogan was The Front Page of the Internet; the new one, Dive into anything, represents the fact that any type of community can be found on the platform.

What results does the edition report?

Around 114,500 impressions from posts published organically between February 26 and March 4, 2023, without any financial investment, just time and dedication.

What does the author advise the reader to do?

Create a Reddit account, explore the communities to identify opportunities for their projects, and pick a username that represents their essence, an alternate digital identity to express themselves freely.

Reddit in the Agency Editorial (Issue.2)

Company

What is Reddit in the Agency editorial?

Reddit is an American social platform where users share content and discuss it in communities organized by topic. In Issue.2, the author tests its algorithm with organic posts and calls it a gold mine of niched impressions.

In short

Issue.2 introduces Reddit, Inc. through its two slogans: the old one, The Front Page of the Internet, and the new one, Dive into anything, which for the author represents the fact that any type of community can be found on the platform. The author reports experimenting with its algorithm while advertising a new AI-illustrated sci-fi book: posts published organically between February 26 and March 4, 2023, in communities related to the interests of the target audience, added up to around 114,500 impressions without any paid advertising, just time and dedication. Pricing those impressions at the CPM rates of other platforms, the edition concludes that Reddit's algorithm is still very healthy and prioritizes original content.

Key facts

What are Reddit's slogans, according to Issue.2?: The old slogan was The Front Page of the Internet; the new one, Dive into anything, represents the fact that any type of community can be found on the platform.
What results does the edition report?: Around 114,500 impressions from posts published organically between February 26 and March 4, 2023, without any financial investment, just time and dedication.
What does the author advise the reader to do?: Create a Reddit account, explore the communities to identify opportunities for their projects, and pick a username that represents their essence, an alternate digital identity to express themselves freely.

What is Reddit?

Reddit is a social platform organized in communities dedicated to specific topics, where users post links, texts and images, discuss them in comments and vote posts up or down, which decides what rises in each feed. It was founded in 2005 in the United States by Steve Huffman and Alexis Ohanian. The founding year, the founders and the country come from general sources and are marked for the author's verification. Issue.2 quotes a definition it credits to ChatGPT: a social media website known for its user-generated content, voting system and diverse user base.

How does Reddit appear in Issue.2?

In 2.2.1, A Healthy Algorithm is a Gold Mine of Impressions, the author shows the numbers of the Reddit posts and compares them with paid advertising. Using CPM rates credited to Varos, dated December 15, 2022, the edition calculates that the same 114,500 impressions would cost from $357.84 on Google Ads to $1,646.80 on Facebook. Its conclusion is that the platform's algorithm is still very healthy and prioritizes original content for the feed of its users, and that using Reddit with a username that represents your essence is useful and fun.

Source editions

Where this entry comes from in the Agency editorial.

Also from these editions: concepts

Also from these editions: terms

Related terms

CPMnoun: An acronym for cost per mille, representing the advertising cost of delivering one thousand audience impressions.