Agency Dictionary
CPM
nounPronunciation: /ˌsiː.piːˈɛm/
In Portuguese: CPM
Brand & MarketingWhat does “CPM” mean?
An acronym for cost per mille, representing the advertising cost of delivering one thousand audience impressions.
Etymology
An abbreviation of cost per mille, in which mille is the Latin word for "thousand", a word that also came to be linked with the Roman numeral M. The expression comes from the advertising trade, where the price of media has long been quoted per thousand copies, listeners or viewers so that different outlets can be compared. Online advertising kept the measure and applied it to every thousand impressions of an ad.
Usage note
Read letter by letter. The M stands for a thousand, not a million, a frequent source of error. A related measure, RPM, counts revenue per thousand from the publisher's side.
Synonyms
- cost per thousand
- cost per mille
Often confused with
- CPC
- CPC, cost per click, charges the advertiser only when someone clicks the ad; CPM charges for every thousand times the ad is shown, clicked or not.
Usage examples
Because when it comes to paid ads, the industry uses the term “CPM” to refer to the ad cost per 1,000 views.
Concepts
- Cost Per MilleCost per mille (CPM) is a standard advertising pricing metric that denotes the financial cost an advertiser incurs for every one thousand impressions or views of an…
- Organic ReachOrganic reach is the number of unique individuals who view or interact with unpaid content distributed through social networks, search engines, or digital forums. It…
- Vanity MetricsVanity metrics are quantifiable data points, such as raw social media follower counts, page views, and video impressions, that appear impressive on surface dashboards but…
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Consumernoun
- An individual or group that acquires, purchases, or consumes physical or commercial goods and services for personal use. In marketing, consumers are studied for purchasing patterns and brand preferences.
- recipientnoun
- The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
- pain pointnoun
- A specific problem, difficulty or frustration that a person experiences when using a product or a service, and that design or marketing sets out to solve.
- target audiencenoun
- The specific group of people that a message, a product or a campaign is meant to reach, defined by what they have in common, such as needs, habits or interests.
- briefingnoun
- A concise set of instructions or background information provided to guide a project or creative assignment.
- Captivatingadjective
- Capable of attracting, holding, or enchanting interest and affection through irresistible charm or aesthetic power.
- Carouselnoun
- A multi-slide social media post format that allows users to swipe through a sequential series of images or cards.
- Copywritingnoun
- The professional activity of writing persuasive text and scripts for marketing, branding, and advertising campaigns.
- Differentiationnoun
- The act or process of distinguishing between two or more items or establishing uniqueness.
- Fictionalizeverb
- To turn real events, characters, or brand narratives into imaginative storytelling formats. It allows storytellers and marketers to communicate deeper emotional truths through symbolic narratives.
Also from these editions: terms
- Accuracynoun
- The degree of precision, correctness, and exactitude with which a message or action reaches its intended mark.
- Byproductnoun
- A secondary, often unexpected result or incidental creation derived from an ongoing process or effort.
- Characternoun
- A metal block engraved with a letter used in letterpress printing, as well as the intrinsic moral quality and strength of a person.
- Frequencynoun
- The regular rate at which an event occurs or a message is transmitted over a designated period.
- Hookahnoun
- A traditional water pipe of Middle Eastern origin used for smoking specially prepared flavored tobacco.
- Matrixnoun
- An enclosing medium, grid, or systemic web of cultural and algorithmic conventions that shapes perceptions.
- Paddlenoun
- A short, light oar with a flat blade at one or both ends, held with both hands to propel and steer a small watercraft.
- Pamphletnoun
- A small, unbound printed booklet or leaflet intended for the mass dissemination of political, religious, or philosophical ideas.
- Singularitynoun
- The state, condition, or distinct quality of being singular, remarkable, and uniquely individual.
- Tsunaminoun
- A series of massive ocean waves caused by sudden displacement of water from undersea earthquakes, or metaphorically a sudden overwhelming influx of events.
- Undeniableadjective
- Manifestly true, valid, or high in quality to the point where it cannot be disputed, overlooked, or questioned.
Also from these editions: concepts
- Johannes GutenbergJohannes Gutenberg was a German craftsman and inventor of the fifteenth century, known for introducing printing with movable type to Europe. In the Agency editorial…
- Uncle BenUncle Ben is a character of Spider-Man, the uncle who raises Peter Parker. In the Agency editorial his line about great power and great responsibility appears twice…
- Edgar Allan PoeEdgar Allan Poe was an American writer and poet of the nineteenth century, known for the poem The Raven and for his tales of mystery and the macabre. Issue.2 names him…
- Brand ImpressionA brand impression is a perceptual, emotional, or physical encounter between an individual and an organization's communicative identity. In strategic marketing, it…
- Character Under PressureCharacter under pressure is an ethical and philosophical principle asserting that a person's authentic moral nature and values are revealed through difficult choices made…
- Community MarketingCommunity marketing is a non-intrusive promotional strategy centered on engaging, serving, and cultivating relationships within dedicated groups sharing common interests…
- Cultural DiffusionCultural diffusion is the geographical and social process by which cultural items, social rituals, technologies, ideas, or consumer habits spread from one society or…
- Metaphoric StorytellingMetaphoric storytelling is a narrative technique that translates complex, abstract, or intimidating concepts into accessible tales by embedding them within vivid symbolic…
- Movable TypeMovable type is a typographic system of printing that uses individual, reusable components carved or cast with characters to reproduce text on paper or parchment…
- Social ProofSocial proof is a psychological and sociological phenomenon wherein individuals look to the behaviors, opinions, and affirmations of others to guide their own choices and…