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Agency Dictionary

Friction

nounPronunciation: /ˈfrɪk.ʃən/

In Portuguese: Atrito

What does “Friction” mean?

Resistance encountered when two surfaces or systems interact, or operational resistance hindering user completion of an action in digital interfaces.

Etymology

From Middle French friction and directly from Latin frictio, "a rubbing, a rubbing down", a noun of the verb fricare, "to rub". Physics took it for the resistance met when one surface moves over another, and from there it came to mean disagreement between people and, in the design of products and interfaces, anything that slows a person on the way to finishing a task.

Usage note

In product design the word is usually negative (reduce friction, a frictionless checkout), although some friction is added on purpose to prevent mistakes.

Synonyms

  • resistance
  • rubbing
  • abrasion
  • drag
  • conflict
  • discord

Often confused with

attrition
Attrition is a gradual wearing down, of material or of numbers of people; friction is the resistance or the conflict itself.

Word family

  • frictional
  • frictionless
  • fricative

Rhymes with

  • fiction
  • diction
  • restriction
  • conviction
  • prediction
  • addiction
  • eviction
  • depiction

Usage examples

  • At a given moment, interfaces surged to help us remove friction from human process, like weaving huge amounts of beautiful patterns into cloth.

Concept

Source editions

Where this entry comes from in the Agency editorial.

Words of the same theme

Buttonnoun
A physical or graphical control element that triggers an immediate action or command when pressed or clicked. In software interfaces, buttons communicate system affordances through visual boundaries and labels.
recipientnoun
The person who receives something. In communication, the one to whom a message is addressed and who interprets it, as opposed to the sender who composes it.
Superfluousadjective
Exceeding what is sufficient, necessary, or useful.
Typographynoun
The art and technique of arranging type to make written language legible, readable, and visually appealing. It encompasses typeface selection, point size, line spacing, tracking, and spatial kerning.
iconnoun
A simplified image that represents a thing by resembling it. In semiotics, a sign that signifies through likeness; in digital interfaces, a small picture that stands for an object or a function.
Screennoun
A flat physical display surface on an electronic device that projects visual images, interfaces, and text to a viewer. It serves as the primary visual output medium for modern personal computers and mobile phones.
wireframenoun
A skeletal visual guide that outlines the basic structure, hierarchy, and functionality of a user interface.
symbolismnoun
The use of symbols to represent ideas or qualities, and the set of meanings that a form, an image or an object carries beyond its literal sense.
Desaturationnoun
The progressive loss or removal of chromatic intensity, rendering a color closer to a neutral gray.
Rendernoun
A finished two-dimensional image or video generated from a three-dimensional mathematical scene by computer software. It synthesizes geometric coordinates, lighting algorithms, textures, and shading into final pixels.
pain pointnoun
A specific problem, difficulty or frustration that a person experiences when using a product or a service, and that design or marketing sets out to solve.
briefingnoun
A concise set of instructions or background information provided to guide a project or creative assignment.

Also from these editions: terms

Artisannoun
A skilled craftsperson who manufactures tangible or digital goods with exceptional manual dexterity and care.
Chronicadjective
Persisting for a long period of time or recurring constantly as a deep habit or condition.
Delusionnoun
A false belief or opinion maintained despite contrary factual evidence or sound logical reasoning.
Detachmentnoun
The state of being emotionally objective, aloof, or free from clingy psychological attachments to outcomes, possessions, or dogmas. In Eastern philosophy, it represents spiritual liberation.
Electromechanicaladjective
Combining both electrical and mechanical mechanisms to perform operations or transmit data.
Habitualadjective
Done by way of habit or regular established custom rather than deliberate reflection.
Materialistnoun
A person who adheres to materialism, believing that physical matter is the only reality.
Monetizeverb
To convert an activity, audience, digital asset, or service into legal currency or financial revenue.
Thresholdnoun
A boundary, doorway, or entry limit that must be crossed or satisfied for an effect or permission to take place.
Transcendencenoun
Existence or experience beyond normal physical limits and everyday material reality.

Also from these editions: concepts

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Cite this entry

“Friction”. Agency Wiki, Agency Brasil. Published on November 11, 2026. https://www.agencybrasil.com/en/wiki/dictionary/friction