Agency Dictionary
timeproof
adjectivePronunciation: /ˈtaɪm.pruːf/
In Portuguese: à prova do tempo
What does “timeproof” mean?
Able to withstand the passing of time without being lost or losing its meaning, as a message that still reaches people thousands of years after it was made.
Etymology
From time and the suffix -proof, resistant to, as in waterproof or fireproof.
Usage examples
Because written words are powerfully timeproof.
Issue.8 - Copywriting for Crisis
Source editions
Where this entry comes from in the Agency editorial.
Words of the same theme
- Zephyrnoun
- A light, gentle, and refreshing breeze that carries pleasant warmth or seasonal change. In literary usage, it symbolizes gentle inspiration and restorative movement.
- Accuracynoun
- The degree of precision, correctness, and exactitude with which a message or action reaches its intended mark.
- Antithesisnoun
- A person, thing, or concept that represents the direct or exact opposite of another.
- Frequencynoun
- The regular rate at which an event occurs or a message is transmitted over a designated period.
- Hermeneuticsnoun
- The branch of knowledge that deals with interpretation, especially of literary texts and philosophical works. It examines how meaning is mediated through linguistic context.
- Rebirthnoun
- A new beginning after a period of decline or destruction, used in mythology to describe the cyclical return to life after death. In Archetype.0, rebirth is the defining characteristic of both the Bennu and the Phoenix.
- Discursiveadjective
- Proceeding by reasoned argument or sequential exposition rather than by immediate visual intuition.
- paperweightnoun
- A small, heavy object placed on loose sheets of paper to prevent them from scattering or blowing away.
- Seppukunoun
- A ritual suicide practiced by Japanese samurai to preserve honor, fulfill duty, or atone for a severe failing.
- Legacynoun
- An enduring body of work, set of values, or material inheritance handed down from a predecessor to future generations.
Also from these editions: terms
- Aûsubverb
- An Old Tupi transitive verb meaning to love, care for, or hold someone in deep esteem.
- Aûsunoun
- An Old Tupi noun denoting love, affection, friendship, or benevolent regard.
- Saudadenoun
- A profound, melancholic longing for an absent person, place, or time that is loved and remembered with bittersweet affection.
- Copywriternoun
- A professional writer who crafts persuasive texts, slogans, and structured narratives designed to promote ideas, products, or institutional missions. The role bridges creative storytelling and strategic organizational communication.
- Agapenoun
- A selfless, unconditional, and altruistic form of love often associated in theology with divine charity.
- Erosnoun
- A passionate, romantic, and often erotic love characterized by intense longing, attraction, and creative vitality.
- Philianoun
- A deep, reciprocal, and virtuous affection among friends or equals based on shared values and mutual loyalty.
- Ludusnoun
- A playful, flirtatious, and lighthearted form of love free from long-term obligations or solemnity.
- Pragmanoun
- A practical, enduring, and mature love built on long-term commitment, shared duties, and realistic expectations.
- Recessionnoun
- A significant and widespread decline in economic activity lasting across several months, typically marked by falling GDP, reduced industrial production, and rising unemployment.
- slogannoun
- A memorable, catchy phrase used in marketing, politics, or advocacy to encapsulate a core message.
- Storgenoun
- Natural familial affection, especially the instinctive bond shared among parents, children, and siblings.
Also from these editions: concepts
- Golden Age of AthensThe Golden Age of Athens was a fifth-century BCE period of democratic stability, cultural flourishing, and economic prosperity led by the statesman Pericles. It laid…
- Romantic LoveRomantic love is a cultural and emotional ideal characterized by intense personal passion, deep mutual attachment, and transcendent significance attributed to an intimate…
- Crisis CopywritingCrisis copywriting is the strategic discipline of composing precise, transparent, and stabilizing persuasive text during periods of operational upheaval, institutional…
- Economic IndicatorAn economic indicator is a statistical metric used by analysts and policymakers to assess the current health and future trajectory of an economy. Common examples include…
- Written CommunicationWritten communication is the transmission of messages, ideas, and knowledge through structured linguistic symbols recorded on physical or digital media. Unlike spoken…
- RecessionA recession is a significant and widespread decline in economic activity lasting across several months or quarters. It is traditionally identified by two consecutive…
- Bank RunA bank run occurs when a large number of depositors simultaneously withdraw their funds from a financial institution due to fears of insolvency. Because banks operate on…
- Mad MenMad Men is a TV series about the advertising industry in the 1960s. It appears in four editions. In Creative.11, the author says he binge-watched it before choosing…
- PlatoPlato was a philosopher of ancient Athens, a student of Socrates and the author of dialogues such as the Republic and the Symposium. The Agency editorial returns to him…
- SocratesSocrates was a philosopher of Athens in the fifth century BCE who left no writings and is known through his students, above all Plato. The Agency editorial names him in…
- Tupi LanguageThe Tupi language, specifically Old Tupi, is an indigenous South American tongue belonging to the Tupi-Guarani linguistic family that was widely spoken along the…
- Cave ArtCave art consists of prehistoric paintings, petroglyphs, and engravings created on cave walls and ceilings by early hominins, representing humanity's earliest documented…