Person
Eric Ries
Brand & Marketing
Business & OrganizationsWho is Eric Ries in the Agency editorial?
Eric Ries is an American entrepreneur and author, known for the book The Lean Startup (2011). Issue.0 names him once, in a list of five authors the reader is asked to forget because, the edition argues, marketing as we know it is gone.
In short
Eric Ries is an American entrepreneur and the author of The Lean Startup. In the Agency editorial he appears in a single sentence of Issue.0, in the author's prose: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The following sentence asks the reader to forget concepts like MVP and Lean Startup, without linking them to his name. The edition adds right after that it is not throwing these authors into the fire nor retiring them. No book of Ries is discussed individually.
Key facts
- Who is Eric Ries?
- An American entrepreneur and author born in 1978, known for the book The Lean Startup, published in 2011.
- Where does the Agency editorial name Eric Ries?
- In Issue.0, in the author's prose, as the fourth of five authors in the sentence that begins with the word Forget.
- Does Issue.0 mention the Lean Startup?
- Yes, in the next sentence, in a list of concepts to forget that also has MVP, 4Ps and Design Thinking. The edition does not say whose concepts they are.
Who is Eric Ries?
Eric Ries is an American entrepreneur and author born in 1978. He wrote The Lean Startup (2011), the book that spread the method of the same name and the idea of the minimum viable product, or MVP. These facts come from outside the edition and are marked for verification.
How does Eric Ries appear in Issue.0?
Issue.0 names him once, in the opening argument about the marketing that is meta. The sentence is a list: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The edition then asks the reader to forget concepts like MVP, Lean Startup, 4Ps and Design Thinking, which it says were written in the post-modern era and made for a world before COVID-19. It does not link any of these concepts to a particular name.
The next paragraph qualifies the gesture. The author writes that he is not throwing these authors and schools into the fire, nor retiring them: "They had their moment but if their concepts still worked, we wouldn't be in crisis." The edition does not discuss any book or idea of Ries individually.
Source editions
Where this entry comes from in the Agency editorial.