Person
Seth Godin
Brand & MarketingWho is Seth Godin in the Agency editorial?
Seth Godin is an American author and entrepreneur, known for marketing books such as Permission Marketing and Purple Cow. Issue.0 names him once, in a list of five marketing authors the reader is asked to forget because, the edition argues, marketing as we know it is gone.
In short
Seth Godin is an American author of marketing books. In the Agency editorial he appears in a single sentence of Issue.0, in the author's prose: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The edition argues that their concepts were written in the post-modern era for a world before COVID-19. It adds right after that it is not throwing these authors into the fire nor retiring them. No book or idea of Godin is discussed individually.
Key facts
- Who is Seth Godin?
- An American author and entrepreneur born in 1960, known for the marketing books Permission Marketing and Purple Cow.
- Where does the Agency editorial name Seth Godin?
- In Issue.0, in the author's prose, as the third of five marketing authors in the sentence that begins with the word Forget.
- Does Issue.0 reject his work?
- Not entirely. The author writes that he is not throwing these authors and schools into the fire nor retiring them, and that they had their moment.
Who is Seth Godin?
Seth Godin is an American author and entrepreneur born in 1960. His marketing books include Permission Marketing and Purple Cow. These facts come from outside the edition and are marked for verification.
How does Seth Godin appear in Issue.0?
Issue.0 names him once, in the opening argument about the marketing that is meta. The sentence is a list: "Forget Philip Kotler; Ryan Holiday; Seth Godin; Eric Ries; and Gary Vaynerchuk." The edition then asks the reader to forget concepts like MVP, Lean Startup, 4Ps and Design Thinking, which it says were written in the post-modern era and made for a world before COVID-19. It does not link any of these concepts to a particular name.
The next paragraph qualifies the gesture. The author writes that he is not throwing these authors and schools into the fire, nor retiring them: "They had their moment but if their concepts still worked, we wouldn't be in crisis." The edition does not discuss any book or idea of Godin individually.
Source editions
Where this entry comes from in the Agency editorial.